Zipcar: Finding the driver of consumer habits

Zipcar: Finding the driver of consumer habits

To increase service adoption and customer loyalty, Zipcar wanted to understand each and every one of their 1 million members (in 500 cities and 9 countries).

Download this case study to learn how Zipcar used Selligent to tap into behavioral insights, visualize customer data, identify patterns, and achieve an 8% lift in car reservations through email personalization.

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