Ville de Lyon: Marketing Technology for the Public Good

Ville de Lyon: Marketing Technology for the Public Good

Lyon is the first major city in France to use marketing automation technology for public administration. Selligent’s platform helped the city to achieve a paperless adoption rate of 75% and increase the number of emails shared with the city administration by 93%. The city government now collects information about school enrollment using personalized emails and forms, with all the data updated in real-time.

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