Rastreator.com: Automating the Online Marketing of the Leading Insurance Comparison Site

Rastreator.com: Automating the Online Marketing of the Leading Insurance Comparison Site

With the majority of its users one-time-only visitors, Rastreator.com –the leading insurance comparison website in Spain – wanted to encourage repeat visits and improve customer engagement. Using a combination of micro-segmentation and an innovative creative campaign titled "Adopt a Dog", it set about increasing reoccurring visits and engagement. The results? A 30% increase in pet insurance comparisons and a 10% increase in the volume of the database. Download the case study now to find out more.

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