MyWay: Engaging two demographics with dynamic personalization (and humor)

MyWay: Engaging two demographics with dynamic personalization (and humor)

MyWay, the largest Belgian car reseller, reached 2.5M people with its viral “Blackmail” campaign. Using Selligent’s contextual personalization and targeting capabilities, MyWay gave young drivers an opportunity to “blackmail” their parents into buying them a new car. MyWay customized banner ads to display the parent’s and the kid’s names along with the chosen “threat,” leading to 25,000 new student sign-ups and PR buzz around the cheeky campaign.

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