FootSmart drives $750K in additional annual revenue with Selligent's transactional email solution

FootSmart drives $750K in additional annual revenue with Selligent's transactional email solution

FootSmart is the largest direct retailer of foot and lower body healthcare products in the United States. Through its website and mail-order catalog, FootSmart sells more than 3,000 comfort, health and pain-relieving products designed to effectively improve its customers’ quality of life. A division of Benchmark Brands, Inc., FootSmart has helped improve lower body health-related problems since 1989. FootSmart has embraced email as an efficient and effective channel for both promoting products as well as serving its customers with transactional, operational and service-based messages. In order to drive the maximum value from its email programs, FootSmart has invested in Selligent's transactional email solution, which provides tight integration with their customer database, web analytics and other business systems.

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