ASDA: Location targeting and personalization in retail

ASDA: Location targeting and personalization in retail

ASDA, part of the Walmart family, reached 6 Million customers in a fully integrated, omnichannel campaign promoting its Easter products in stores and online. ASDA capitalized on its popular TV ad with a giant chocolate hen and sent location-based messages in the weeks leading up to the “Giant Hen’s” visit to local stores.

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