Allstate: Driving customer loyalty with precision targeting

Allstate: Driving customer loyalty with precision targeting

After being in the market for six months, the Allstate Rewards loyalty program began seeing a steady drop in engagement. To promote program registrations and reactivate the “tired” email audience, Allstate partnered with Deluxe Rewards and Selligent. Learn how the brand achieved a whopping 52% increase in CTO rate and garnered almost 400,000 new registrations in a Selligent-powered “Drive-to-Register” campaign.

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