Going Global: Programmatic Audience Development Around the World

Going Global: Programmatic Audience Development Around the World

This white paper, published in partnership with the Interactive Advertising Bureau, will explore market dynamics and present a snapshot of how publishers, marketers and technologists are "going global" in their practice of programmatic audience development across each of 12 markets. It draws conclusions derived through a combination of survey and interview data- encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.

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