What is CRM and what can it do for me?

SELLIGENT MARKETING

Selligent Marketing supports a wide range of marketing activities, such as multi-channel campaign management, database marketing, targeting and segmentation, contact centre, telemarketing, analytical marketing, etc. All marketing activities are completely integrated with all other customer-facing activities. Thus, sales personnel will, for example, always be informed about current marketing activities in their field of operation. The co-operation of marketing and sales teams becomes much more transparent and fluid.

MARKETING FUNCTIONALITY TO INCREASE YOUR CRM PERFORMANCE

Leads management
Selligent X@ facilitates leads management thanks to a totally integrated functionality between Marketing and Sales. Selligent X@ users can now benefit from best practices in this area. They can import or create non-qualified leads and then go through their qualification process before passing them onto the Sales department.




Campaign management
In parallel, Selligent X@ campaign management is able to respond to the needs and wants of the most demanding marketeers. It uses a wizard to provide an overview of the targets and the campaign stages and guide the user in executing or re-assigning campaigns. Combined with the new rules server, it can automate or re-schedule campaign steps.

Selligent e-Questionnaire
The e-Questionnaire module enables your prospects or customers to fill in a questionnaire on the Web without having to log into a Selligent system. The input collected is automatically stored in your Selligent X@ database. This module automatically creates an invitation e-mail - in html or text format - that includes a link to the questionnaire. This e-mail is customised by merging the fields with the data on the invitee.




Furthermore, e-Voting (a new variant of the e-Questionnaire) allows you to invite your web visitors to respond to questions anonymously.

Data quality
Selligent Marketing offers you easy integration with information brokers such as EasyNumber, who offer online access to information relating to the structure of a company and its geographical locations and provide up-to-date data (company contact details, financial information, credit rating, etc.). This integration makes it possible to search for and identify companies all over the world and to keep your database up to date. There is even a monitoring service that can be used to automatically update customer information in Selligent

Selligent AnalytiX for marketing
If you’re wondering what data to extract from your transactional systems and how to analyse it, the answer is “simple.” Analyse your business processes and determine your key performance indicators. We have analysed the main business processes in marketing and created the data representations (“cubes”) for analytical processing. We also offer you a set of default dashboards fed by the necessary data to follow your most relevant key performance indicators.




Selligent AnalytiX, a comprehensive Business Intelligence solution seamlessly integrated in the Selligent X@ suite, allows you to:

• segment your targets on the basis of behavioural data (Data mining)


• measure the effectiveness of your marketing campaigns at any time (analytical CRM)


• adapt your marketing actions in response to real-time analyses, using an automated process if required. (Analytical information is fed back to operational CRM.)

Selligent AnalytiX therefore tells you how well your operational processes are performing. You can then close the loop by directly adapting your CRM processes from within Selligent AnalytiX.

Selligent > Selligent X@ Suite > Operational CRM > Relationship Marketing

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