Add print and direct mail to multi-step consumer journeys to embrace true omnichannel marketing. Selligent makes it easy to use these powerful offline channels to increase the reach and effectiveness of your campaigns, while also ensuring relevance and respect across every customer touchpoint.

Case Study: ASDA

Walmart subsidiary Asda embraced online and offline channels in a fully-integrated, omnichannel campaign promoting its Easter products in stores and online.

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Key Benefits

  • Full Integration with Drag-and-Drop Journey Builder Incorporate direct mail and other personalized printing into cross-channel marketing programs with Selligent’s drag-and-drop journey builder. Create 1-to-1 print pieces that seamlessly integrate into existing customer flows using data gathered from other channels, campaigns, and data sources.
  • Rules-Based Targeting for Offline Audiences Selligent’s offline targeting is fully integrated with its targeting selection tool, which enables you to identify audiences based on all profile data, including CRM and transactional and behavioral history. Identified audience data can then be sent via seamless integration to offline printers for 1-to-1 or batch printing.
  • Universal Fulfillment Center Support Universal fulfillment center support gives you the flexibility to work with your existing print house or to choose another that might be better suited to a particular project. Whatever you choose, Selligent’s data integration options makes it easy to create highly personalized 1-to-1 print pieces, from direct mail to brochures, and much more.
  • Definable Attributes for Offline PersonalizationSelect and define the data attributes to be used for personalizing 1-to-1 printed communications as part of a boarder cross-channel marketing campaign. From one interface, you can update or optimize the data used to personalize offline communications, allowing you to leverage the power of print to drive conversions or re-engage individuals not responding via other channels.

Selligent worked with ING to develop a fully integrated marketing campaign that reached millions of people with dynamic content across print, web, mobile, and social media. ING Read The Case Study


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