Customized, personalized messaging via Push and SMS is an effective way to engage consumers during critical moments. Time-sensitive, location-based behavior and profile data provides valuable insight that can be leveraged to connect your customers to your brand when the time is right.

Case Study: ING

ING’s use of mobile engagement tactics creates a significant boost in brand recognition and affinity.

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Key Benefits

  • Inbound and Outbound SMS Selligent makes sending via SMS simple with a drag-and-drop configurator that guides you through the creation of each message. Before you hit send, preview the entire experience to ensure that all active links and personalization are working properly. You can also incorporate SMS messages in a consumer journey by dragging the SMS component into a lifecycle program.
  • Push Messaging within Consumer Journeys Selligent enables you to easily add in-app messaging and push notifications to multistep customer journey programs via its drag-and-drop interface. Push notifications are perfect for alerting consumers about an expiring deal or nearby store location directly on the home screen. After driving them to your app, seal the deal with personalized in-app messages based on any behavioral trigger.
  • Connectors to All Gateway Partners You can’t send a message without a gateway partner, which is why Selligent gives you multiple options for working with them. We can get you set up with a variety of providers, or, if you’ve already working with a gateway, that’s fine too. Our connectors make it possible to quickly integrate with third-party providers.
  • Real-time Reporting Selligent offers real-time reporting for consumer engagement with both SMS and Push messages. Quickly see the number of messages sent via Push as well as all outbound and inbound SMS messages by keyword. More importantly, track consumer engagement with your mobile messages, including all clicks via SMS and Push.

"Before Selligent, we weren’t even thinking about mobile marketing tools like SMS. Selligent approached us with innovative ideas that have helped us take our email and mobile marketing to the next level." Extra Space Storage Read The Case Study

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