Universal Consumer Profile

Universal Consumer Profile

Generate a “super profile” for each contact so you can analyze and target precisely – with no need to manually merge data from different sources.  Seamlessly capture and leverage all activity from your web sites and cross-channel communications to enhance customer profiles.
The Selligent platform serves as your operational marketing database, allowing you to analyze and activate your on-domain browsing history, personal data, purchase data, online behavioral data, response data, and other supplied data sets – simply and cost effectively.


  • Single customer profile
  • 1st party DMP
  • Real-time updates
  • On-demand schema modification
  • Flexible architecture

Key benefits

  • Universal profiles that tie all data back to the individual
  • Flexible data management
  • Easy integration with multiple and diverse data sources
  • Schema that can be easily modified on-the-fly as your program evolves
  • Automatic updates of all clickstream and behavioral response data
  • Seamless sync of cross-channel data with your in-house system of record

Next Capability: Contextual Personalization