Universal Consumer Profile


Universal Consumer Profile

Generate a “super profile” for each contact so you can analyze and target precisely – with no need to manually merge data from different sources. Seamlessly capture and leverage all activity from your websites and cross-channel communications to enhance customer profiles.

The Selligent platform serves as your operational marketing database, allowing you to analyze and activate your on-domain browsing history, personal data, purchase data, online behavioral data, response data, and other supplied data sets – simply and cost effectively.

Key benefits

  • Universal profiles that tie all data back to the individual Selligent associates the data from each consumer with a Universal Profile that shows when, where, and how individuals are experiencing your brand during each instant of interaction. We go beyond your CRM system to include all relevant data types, including behavioral, situational and even customer survey data. This 360-degree view also provides customer care agents, in-store clerks, and other front-line representatives with the perspective they need to foster loyalty and provide superior service.
  • Flexible data management Every organization has various levels of data stewardship. With our robust permission control system, you can ensure appropriate access to all roles within your organization. Control update cycles and backup routines that meet your business requirements.
  • Easy integration with multiple and diverse data sources Offering three types of integration, Selligent makes it easy to integrate with your existing systems and databases. First, our real-time APIs are easy to use and customize, allowing you to respond to immediate events, such as adding new members, triggering an order confirmation, or updating loyalty points. Second, our self-service interface enables you to quickly configure batch transfers, including scheduling, formats, and logic, which are ideal for sending large data sets. Finally, our suite of pre-built connectors creates seamless integrations with a variety of popular third-party systems.
  • Schema that can be easily modified on-the-fly as your program evolves Your data needs will change overtime. Don’t be handicapped by decisions you made when you launched. Add and delete tables, modify import and export processes, change the way your data is captured and leveraged – all directly through the interface.
  • Automatic updates of all clickstream and behavioral response data Clickstream data from website, mobile, email, survey, and call center can all be added to a consumer’s profile almost instantaneously to ensure that every message you send matches her context in that exact moment. In short, Selligent enables you to change the customer experience in real-time based on every click. Never miss an opportunity to respond when the chances for a conversion are high.

Embrace Consumer-First Marketing.

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One platform, one solution – and a unified, consistent relationship with your consumer.

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