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Generate a “super profile” for each contact so you can analyze and target precisely – with no need to manually merge data from different sources. Seamlessly capture and leverage all activity from your web sites and cross-channel communications to enhance customer profiles.
The Selligent platform serves as your operational marketing database, allowing you to analyze and activate your on-domain browsing history, personal data, purchase data, online behavioral data, response data, and other supplied data sets – simply and cost effectively.
Next Capability: Contextual Personalization