PRESS ROOM
SELLIGENT AND LOGICA FRANCE CULTIVATE TERRENA'S CUSTOMER RELATIONSHIPS
Selligent, European solution provider specializing in interactive marketing and Customer Relationship Management (CRM), announced the deployment of its solution at Terrena, the no. 1 cooperative group in the agri-foodstuffs sector, in partnership with Logica France, a key player in IT services. Sales teams may rely on a 360° vision of customer-related information, whatever their geographical location, in order to bolster Terrena's commercial vitality and growth.
SALON E-MARKETING 2010 : SELLIGENT INNOVE
Selligent, éditeur spécialiste du marketing interactif et de la gestion de la relation client (CRM), répondra aux
enjeux marketing multicanal des entreprises, à la 4ème édition du forum E-MARKETING, qui se déroulera les 26 et 27 janvier au
Palais des Congrès de la Porte Maillot, à Paris. Les plus de 10 000 visiteurs et porteurs de projets marketing attendus pourront
découvrir les dernières innovations de Selligent, et notamment la dernière version de Selligent Interactive Marketing 2.6,
conçue pour automatiser et personnaliser les dialogues interactifs avec les consommateurs et renforcer les taux de conversion
et fidélisation client.
NEW VERSION OF SELLIGENT INTERACTIVE MARKETING SIM 2.6
Selligent, European solution provider specializing in interactive marketing and Customer Relationship Management (CRM), announced the release of version 2.6 of its Selligent Interactive marketing platform. The new features in this version further simplify implementation of advanced usage such as the management of contests, the organization of micro-events, member get member programs, or the industrialization of tests comparing the conversion performance of alternative e-marketing actions (A/B testing). These features further bolster capacities for automating interactive dialogues specific to Selligent's unique concept of interaction scenarios. These new features were designed based on feedback from over 250 international brands and their marketing agencies.
SELLIGENT SIGNS A PARTNERSHIP WITH MEDIAPOST MULTICANAL TO DEVELOP INTERACTIVE MULTI-CHANNEL COMMUNICATIONS
Selligent announces the signing of a partnership with MEDIAPOST Multicanal, a subsidiary of MEDIAPOST specialist in data solutions and relational marketing. The collaboration will offer French-based enterprises and organisations solutions addressing the marketing challenges related to the exponential use of digital media as a counterpart to traditional direct marketing methods.
KIRON AND EPICAS CHOSE SELLIGENT TO LEVERAGE THEIR CUSTOMER LIFE CYCLE, FROM CONTACT TO CONTRACT MANAGEMENT
Selligent announces that Kiron and Epicas, networks of the credit mediation group Tecnocasa, have deployed Selligent for more than 1,000 brokers located throughout Italy in order to organize the whole customer life cycle from contact and lead management to opportunity and contract management. Marketing processes will also be supported by campaign and document management capabilities.
