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Paris/Gosselies, 17 March 2008 - Press Index renews its confidence in Selligent in the introduction of a European CRM strategy. After more than seven years’ customer loyalty to Selligent, now one of the leading suppliers of CRM in Europe, Press Index is settling down to the task of internationalization of the solution and its deployment throughout the various subsidiaries within the Group.

Dominique Fournier, Press Index Marketing and Communication Manager, says: “We opted for Selligent seven years ago with the main objective of arming ourselves with a tool capable of keeping pace with us in our development. After a call for tenders, Selligent proved to be the editor offering the tool best suited to our expectations not only as regards functionality, technical capability and open standards, but also philosophy.”

After three years of use in France and England, the year 2005 signposted a new direction with the changeover from the original client/server version to a new web version: Selligent X@. This version put an end to the database replication processes between the two countries, thus equipping the Group with an adequate tool for the pursuit of its international development.

Although the marketing service uses the solution the most intensively (each enterprise in the database is contacted at least once every two months as part of specific actions), the commercial staff have also adopted it to manage their clients and all their associated actions. Dominique Fournier continues: “Our commercial people soon realized the advantages of the solution as regards the planning and monitoring of their activity. As for our top management, they now have a single centralized database that gives them an overall view of all the sales and marketing activities of the Group.”

So, as the company memory has been building up over the years, Press Index also notes an increased efficiency of its marketing campaigns and its sales management processes. A client lost by a competitor may, for instance, be contacted at the right moment, on the basis of a new offer, better adapted to his or her needs and expectations.

The solution should be extended to the after-sales department in the months to come.

Dominique Fournier concludes: “Selligent has become the backbone of our information system, and 2008 is the year of its extension to all our branches. After France and England, we have just finished rolling out the solution in our Italian subsidiary. Then we head for Spain, where the Group has recently set up shop. Beyond the centralization of our information in a single database, we now in fact see the Selligent solution as the means for exporting common tools and methodologies that will eventually form the guarantee of our success at international level.”

NOTE TO EDITORS

About Press Index

With five bases in Europe and with partners in more than 80 countries, Press Index covers more than 50 000 sources of multimedia information (written press, internet, television and radio) for over 4 000 regular subscribers. The first actor to have developed a Europe-wide electronic media monitoring system, and with offshore production centres, Press Index booked a turnover of 15.6 million euros in 2007, an increase of 37%, also benefiting from a recurrence rate of 85% of its subscribers. Since 2006, Press Index has been developing advanced proprietary technologies designed to complete its range of all-numeric services for enterprises and for professionals through online sales of personalized monitoring services and the launch of a numeric kiosk service.
Press Index is labelled OSEO ANVAR, and is quoted on Alternext by NYSE-EuronextTM Paris.

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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