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Industry award recognizes best-in-class email service providers that deliver personalized communications and drive customer engagement
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), JUNE 28, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced the company has been named a finalist for Best Email Marketing Platform in this year’s Digiday Signal Awards. The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness, and creativity to the media and marketing processes for brands, agencies, and publishers.
“I’m honored that Selligent has been selected as one of three finalists vying for the title of ‘Best Email Marketing Platform’ in the Digiday Signal Awards,” said André Lejeune, CEO at Selligent. “Email continues to be a powerful part of any omnichannel engagement strategy, and we take pride in consistently helping our clients embrace it as part of a holistic, consumer-first approach to their marketing programs.”
Selligent is being recognized for its work with InterContinental Hotels Group (IHG), whose InterContinental, Holiday Inn, Kimpton, and 9 other brands host 130 million guests annually across more than 4,900 hotels in nearly 100 countries.
When IHG sought to innovate its email communications to create a more positive brand experience and drive loyalty program subscriptions, Selligent enabled the company to take a consumer-first approach to deliver new value and increase customer trust. Using LiveContent, Selligent’s open-time personalization tool, IHG applied customer context to its email communications. By rendering relevant real-time content based on the customer’s unique situation at the moment of engagement, this approach resulted in a significant increase in engagement and revenue. To learn more, download a Forrester report detailing IHG’s program here.
Selligent is the world's leading independent provider of relationship marketing solutions, powering customer relationships for Samsung, InterContinental Hotels Group, ING, and more than 700 other major brands in retail, travel, automotive, publishing, and financial services. Featuring enterprise-strength performance, Selligent's technology leads the industry in data management, campaign orchestration, and audience analytics. Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers with its ability to deliver integrated, customer-centric experiences across email, display, mobile, and social.
Selligent serves more than 30 countries globally, including more than 75 agencies and MSPs. Selligent has offices in Silicon Valley, New York, London, Belgium, Paris, Munich, Barcelona, and Australia. Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.
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