Selligent Named a Cross-Channel Campaign Management Strong Performer by Independent Research Firm

Selligent Named a Cross-Channel Campaign Management Strong Performer by Independent Research Firm

Selligent places in top 4 for strategy; customers note "value for money" of offering.

(BRUSSELS, BELGIUM, REDWOOD CITY, CA), JUNE 2, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced its ranking as a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. This is the first year that Selligent has been included in the Wave, a result that the company attributes to the successful growth it has experienced in the US, Europe, as well as Latin America and Asia. The Wave evaluated “the 15 most significant” vendors in the space. 

 

Selligent scored within the top four in the strategy category. The Strategy score assesses “how well each vendor is serving current customer needs, as well as anticipating future needs through product investments and partnership strategies.”

Forrester reports that Selligent customers involved in the Wave process “rated Selligent highly for its CCCM functionality…References also highlighted the solution’s “value for money” and their “excellent personal and professional” relationships with both Selligent and its marketing service provider partners.”

“As first time participants in the Cross-Channel Campaign Management Wave, we are extremely pleased to have been recognized by Forrester as a Strong Performer. We believe that Forrester analysts understood the strength of our strategy, which includes a significant expansion of our capabilities and global footprint as a result of our recent merger with StrongView,” said Andre Lejeune, CEO and co-founder of Selligent. “Selligent’s backbone is that of a flexible multi-channel relationship marketing platform. With the addition of StrongView’s scalable email-focused technology, we are providing the consumer-first marketing capabilities that large and mid-sized marketing organizations require. This new research underscores the strong position Selligent is in for continuing to capture market share globally.”

 

Access the Report

Download a complimentary version of "The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016" at www.selligent.com/CCCMWave.    

 

About Selligent

Selligent is the world's leading independent provider of relationship marketing solutions, powering customer relationships for Samsung, InterContinental Hotels Group, ING, and more than 700 other major brands in retail, travel, automotive, publishing, and financial services.  Featuring enterprise-strength performance, Selligent's technology leads the industry in data management, campaign orchestration, and audience analytics.  Selligent increases conversions and enhances engagement for mid-market to enterprise B2C marketers with its ability to deliver integrated, customer-centric experiences across email, display, mobile, and social.

Selligent serves more than 30 countries globally, including more than 75 agencies and MSPs. Selligent has offices in Silicon Valley, New York, London, Belgium, Paris, Munich, Barcelona, and Australia.  Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.

Contact
Emily Riley
WIT Strategy
(914) 330-1128
eriley[at]witstrategy.com