Selligent in Gartner’s Magic Quadrant for Multichannel Campaign Management

Selligent in Gartner’s Magic Quadrant for Multichannel Campaign Management

(BRUSSELS, BELGIUM), JUNE 12, 2013 - Selligent - an international vendor of digital marketing campaign management solutions - today announced it has been positioned as a "Niche" vendor in Gartner's Magic Quadrant for Multichannel Campaign Management.

On May 30, Gartner released its annual Magic Quadrant for Multichannel Campaign Management. In this report, and among other topics, Gartner's Analysts confirmed the importance of the email channel in today's marketers' activities. In its strategy to answer the needs of a demanding B2C market, Selligent relies on a robust set of features and a simple pricing model for its solution integrating email and campaign management.

Thierry Téchy, Chief Strategy Officer of Selligent, comments: "The ease of use by marketers and good value from their investment are the messages we want to convey to the market. Our customers emphasize these key benefits demonstrating that Selligent really delivers on its promises."

André Lejeune, Chairman and CEO, adds: "Selligent is very committed to providing marketing professionals with the most integrated marketing campaign automation and we believe this inclusion in the Magic Quadrant, combined with the massive growth we achieved in 2012, puts us in a good position to develop our business worldwide.

We consider Selligent's inclusion in Gartner's Magic Quadrant for Multichannel Campaign Management as recognition of the Research & Development dynamics, which recently lead to the launch of a new MRM module."

Jan Teerlinck, VP Product Marketing and International Business Development, further explains: "The Selligent MRM module is indeed a major product evolution for our clients and agency partners. It brings value to all stakeholders in the campaigning process by combining project activity, financial information and KPI reporting in a single interface. The MRM module is becoming a central source of business information for marketing managers. It completes the real 4-in-1 promise, offering a solution to create, optimize, execute and manage marketing campaigns."

Magic Quadrant for Multichannel Campaign Management - Adam Sarner, Julie Hopkins - 30 May 2013

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