Selligent Announces Partnership with Leading Grocer

Selligent Announces Partnership with Leading Grocer

(LONDON, UNITED KINGDOM), 09 MARCH, 2017 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, has today announced online supermarket Ocado as a new client.

 

Ocado.com is one of Britain’s leading online retailers, delivering to over 70% of the UK population. Selligent’s innovative relationship marketing platform will help Ocado to provide efficient customer engagement through the distribution of meaningful omnichannel communications across mobile, social and email.

Selligent will enable Ocado to develop its personalised shopper programmes using customers’ online behaviour. By gaining access to the rich real-time data, Ocado can run ever more targeted and focused marketing campaigns.

The Selligent platform will help Ocado to target customers with more relevant messaging to help build brand loyalty and consumer engagement. Selligent’s solution also enables web content and experiences to be personalised around specific interests such as purchase history and grocery preferences. Website data can also be used to customise messaging across other digital channels.

Christopher Baldwin, Head of UK Marketing, Selligent, said: “We are delighted to be working with Ocado, an established and well-known brand in households across the UK. Through use of Selligent’s Consumer-First Marketing tools Ocado will be able to deliver consistently personalised and targeted communications across all channels. It will enable them to transform their customer experience by understanding, tailoring and acting upon individual shopper behaviour.”.

Thomas Thomaidis, Head of Marketing and Grocery Insight, Ocado, says: "We are looking forward to taking full advantage of Selligent's capabilities to have timely, relevant and helpful conversations with our customers across multiple digital channels."

Ocado joins an impressive list of leading grocery retailers working with Selligent including ASDA in the UK, Walmart in the US, and Chronodrive in France to partner with Selligent, as it looks to expand its global client base.

Selligent’s relationship marketing solutions enable B2C brands to engage customers with contextually relevant messages at key moments across a range of channels, including email, mobile, social, web, and offline. Selligent works with 700 brands in 30 countries worldwide, employing 500 people across 10 offices around the globe.

 

About Selligent

Selligent helps brands embrace Consumer-First Marketing with proven solutions for insight-led engagement. As the world’s leading independent provider of relationship marketing solutions, Selligent unifies consumer data and omnichannel engagement into a single, natively integrated platform.  By bridging the gap between data and campaign execution, Selligent enables direct marketers to increase conversions and enhance engagement, creating a powerful, contextual feedback loop with their consumers. 

Powering 1-to-1 marketing for more than 700 companies across retail, travel, automotive, publishing, and financial services, Selligent’s client roster includes SamsungInterContinental Hotels Group, and ING.  Selligent serves more than 30 countries and has more than 50 partnerships with leading agencies and MSPs. Headquartered in Brussels, Selligent has 10 offices across the United States and Europe, including Silicon Valley, New York, London, Paris, Munich, and Barcelona.  

Learn more at www.selligent.com and connect with the team at TwitterLinkedIn, and our blog.

 

About OCADO

Online supermarket ocado.com was established in 2000 and is one of Britain’s leading online retailers. Delivering to over 70% of the UK population, every shopping bag is carefully packed in one of three distribution centres using in-house designed software and technology. Shopping is then delivered direct to customers using a network of regional spokes in brightly-coloured vans.

With award-winning mobile apps for every platform, Ocado on the Go, Ocado delivers over 40,000 products, including big-name brands, a range of over 650 Ocado Own Label products and a growing non-food selection. Thoughtful service features such as colour-coded bags, receipts provided in date order, reminder texts with your driver’s name, along with with convenient hourly delivery slots compliment award winning customer service on email, phone and social media.

For all the latest news, images and details of awards, head to the Media Centre at ocadogroup.com