Selligent Acquires Italian Reseller Partner, Invests in Client Growth

Selligent Acquires Italian Reseller Partner, Invests in Client Growth


Selligent Italy Invests in New Milan Office to Serve Growing Base of Customers


(REDWOOD CITY, CA; BRUSSELS, BELGIUM), JANUARY 23, 2018 – Selligent, a provider of relationship marketing SaaS solutions based on consumer insights, is announcing the acquisition of its longstanding Italian reseller partner, Selligent Italy. The acquisition secures Selligent’s stake in Italy, Europe’s fourth largest technology market, where the company has a rapidly growing customer base and a plan for strategic growth acceleration.


Selligent’s investment in Italy is timed perfectly with a growing need for multichannel technology as Italian brands move from traditional email providers to more flexible, comprehensive relationship marketing platforms. Selligent’s intuitive self-service solution is well positioned as a leading choice in the Italian market. Brands benefit from Selligent’s consumer-first approach which delivers a comprehensive suite of tools, with data and insights at the center.

“We are happy to officially join Selligent at a time when the market for multichannel digital platforms is really taking off in Italy,” said Gian Musolino, Selligent’s Country Manager, Italy.  “We’re already growing quickly, adding several new clients in recent months, who will be well served from the new Milan office.”

Selligent is relocating its Italian office to Milan in order to more efficiently service clients in the region. What’s more, several important Selligent partners are also located in Milan, enabling closer collaboration behalf of brand clients. Selligent’s move to Milan is part of the company’s overall consolidation of offices across Europe. The company now has six offices in London, UK, Paris, France, Munich, Germany, Barcelona, Spain, Milan, Italy and headquarters in Brussels, Belgium.

“Italy is an important and growing market for Selligent, with many brands that are looking for a partner that can take them to the next level of consumer-first marketing,” said Bruno Boussion, Selligent VP Southern Europe . “We are thrilled to solidify our stake in the region, and relocate to create stronger bonds with brands and partners.”


About Selligent

Selligent’s omnichannel marketing platform empowers marketers to engage with consumers using relevant insights. Our technology was built to support our Consumer-First Marketing philosophy, which makes consumer needs the trigger for all brand actions. With Selligent, B2C brands can bridge the gap between big data and real-time campaign execution, creating valuable interactions across channels that become more relevant over time.

More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform, including InterContinental Hotels Group and ING. With 10 offices across the United States and Europe and more than 50 agency partners and resellers, Selligent serves over 30 countries with local, personalized service. 

Learn more at and connect with the team at TwitterLinkedIn, and our blog.


Emily Riley
WIT Strategy
(914) 330-1128