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Selligent Named Digiday Awards Finalist for Best Email Marketing Platform
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), JUNE 28, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced the company has been named a finalist for Best Email Marketing Platform in this year’s Digiday Signal Awards. The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness, and creativity to the media and marketing processes for brands, agencies, and publishers.
Selligent Appoints Nathalie Parent as Chief Talent Officer
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), JUNE 14, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced the appointment of Nathalie Parent as the company’s first Chief Talent Officer. A seasoned global human resources executive with extensive M&A experience, Parent joins Selligent from SAP where she led HR for Europe, Middle East, and Africa. She was previously SVP of Human Resources for Hybris Software, where she was responsible for overseeing the planning, development, and implementation of the company’s HR strategies and programs. Parent is based at Selligent’s European headquarters in Belgium.
Selligent Named a Cross-Channel Campaign Management Strong Performer by Independent Research Firm
(BRUSSELS, BELGIUM, REDWOOD CITY, CA), JUNE 2, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced its ranking as a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management, Q2 2016. This is the first year that Selligent has been included in the Wave, a result that the company attributes to the successful growth it has experienced in the US, Europe, as well as Latin America and Asia. The Wave evaluated “the 15 most significant” vendors in the space.
Selligent Awards Honor Excellence in Omnichannel Relationship Marketing
(BRUSSELS, BELGIUM AND REDWOOD CITY, CA), MAY 26, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, announced the winners of the 4th annual Selligent Awards, celebrating the most innovative and effective client campaigns powered by Selligent’s omnichannel marketing platform. Award winners were announced at the European client and partner summit, which took place from May 18 to 20 in Lisbon, Portugal, with more than 235 attendees including leading consumer brands from countries across Europe and the US.
Selligent to Host Annual European Client and Partner Event in Lisbon
(BRUSSELS, BELGIUM AND REDWOOD CITY, CA), MAY 10, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced the details of its annual European client and partner summit in Lisbon, Portugal, from May 18 to 20. Boosted by its recent merger with StrongView, Selligent will be hosting more than 200 clients, partners, and product experts, making it the company’s largest pan-European event to date.
Selligent’s sponsorship of Marketing Week Live underlines rapid growth plans
(LONDON, UK, BRUSSELS, BELGIUM) 26 APRIL, 2016 – Selligent, the world’s leading independent provider of 1-to-1 engagement solutions for relationship marketers, will be sponsoring and speaking at Marketing Week Live at Olympia, London on Wednesday 27th April 2016.
Selligent Strengthens Leadership Team with Tarik Hart, New SVP of Services, and Expands Offices to Support Strong Growth
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), MARCH 30, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced Tarik Hart as the company’s new Senior Vice President of Services. Off the heels of StrongView and Selligent uniting under Selligent’s brand, the company is amplifying its holistic approach to services by helping brands become more efficient and effective consumer-first marketers from their first day, whether as a direct client or through its extensive network of agency and MSP partners.
Selligent Powers Relationship Marketing for Leading European Online Printing Specialist FLYERALARM
(MUNICH, GERMANY), 29 FEBRUARY 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced Europe's leading online printer FLYERALARM as a new customer. Based in Würzburg, Germany, FLYERALARM will use the Selligent platform to execute its email marketing campaigns in a more flexible, targeted, and customer-focused manner.
StrongView and Selligent Unite Under One Brand to Create the World's Largest Independent Provider of Relationship Marketing Solutions
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), FEBRUARY 22, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced the completion of its merger with StrongView and the operation of the united company under the Selligent brand. The combination of the two companies creates the world’s largest independent provider of orchestration and engagement solutions for relationship marketers. The company offers global technology and services for relationship marketers at middle market and larger companies, serving more than 700 brands in 30 countries, including Dyson, ING, and InterContinental Hotels Group. With the combined offering, marketers have access to both the top-rated enterprise email marketing capabilities of StrongView and the powerful omnichannel campaign management and targeting expertise of Selligent.
Marketers Prioritize Email, Focus on Engagement According to New Survey from Selligent and StrongView
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), JANUARY 20, 2016 – StrongView, a leading provider of enterprise email marketing solutions, and its parent company Selligent, a leading provider of omnichannel marketing solutions, today announced the results of its annual marketing survey. The "Selligent & StrongView 2016 Marketing Tends Survey" polled 295 marketers and found that email will be the top target for increased investment across all digital channels, beating social media and display, which took the second and third spots. More than half (56%) of survey respondents plan to increase marketing budgets this year, about the same as last year.
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), JANUARY 6, 2016–Selligent, a leading provider of omnichannel marketing solutions, today announced its inclusion in the November 2015 report by Forrester Research titled, “Vendor Landscape: Mobile Engagement Automation Solutions.” The report includes Selligent as one of twenty vendors whose capabilities include campaign tools, analytics tools, and automation capabilities.
Marketers Ditch Email Best Practices During Holiday Frenzy According to New Industry Survey from Selligent and StrongView
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), DECEMBER 16, 2015 – StrongView, a leading provider of enterprise email marketing solutions, and its parent company Selligent, a leading provider of omnichannel marketing solutions, today announced the results of its annual holiday marketing survey. The "Selligent & StrongView 2015 Holiday Email Marketing Trends Survey" polled 295 email marketers and found that the vast majority plan to focus primarily on promotional messaging and basic tactics during the 2015 winter holiday season. Sixty-three percent of marketers selected promotion of sales and discounts as their top program for the holidays; 80% listed it as one as one of their top three programs.
StrongView and Selligent Present "The Warming Web" Digital Marketing Webinar with the Future Foundation
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), DECEMBER 8, 2015 - StrongView, a leading provider of enterprise email marketing solutions, and its parent company Selligent, a leading provider of omnichannel marketing solutions, today announced an upcoming webinar for enterprise email marketers titled "The Warming Web: Humanizing Digital Marketing for the Connected Consumer." On December 15, 2015, the US Head of the Future Foundation Heather Corker, and Selligent CMO Nick Worth will discuss how brands can humanize customer experiences to deepen relationships and loyalty.
Selligent and StrongView Join Forces to Create Leading Global Marketing Technology Company
(BRUSSELS AND REDWOOD CITY), OCTOBER 15, 2015– Selligent, Europe’s rapidly growing marketing automation and data management solutions provider, today announced that it will merge with StrongView, a U.S. leader in contextual marketing solutions. Combining Selligent’s omnichannel campaign management and targeting expertise with the enterprise email marketing capabilities of StrongView creates a global leader in B2C digital marketing technology. While financial terms of the private transaction were not disclosed, the combined company will be poised to grow as a debt-free business with substantial cash on its balance sheet.
StrongView Signs Agreement for Strategic Growth Investment from HGGC to Accelerate Its Contextual Marketing Vision
(REDWOOD CITY, CALIF.), SEPTEMBER 21, 2015 – StrongView, a leading provider of contextual marketing solutions, today announced that it has signed a definitive agreement for a strategic growth investment from HGGC, a private equity firm with more than $2.4 billion in assets under management, and its affiliates. The majority stake provides an influx of capital that will enable StrongView to accelerate its growth plans. Terms of the private transaction, expected to close in the next 30 days, were not disclosed.
StrongView Announces Enhanced Email Deliverability and Optimization Solutions
(REDWOOD CITY, CALIF.), SEPTEMBER 17, 2015 – StrongView, a leading provider of contextual marketing solutions, today announced a new suite of email deliverability tools and services that leverage Return Path's proven solutions for inbox preview, delivery, monitoring, and optimization. StrongView's enhanced StrongDelivery Services package combines these new tools with hands-on deliverability management from its team of in-house experts. As the first authorized reseller of Return Path's Certification program, StrongView also offers an easy way for its clients to sign up and quickly reap the rewards of higher inbox placement rates.
Selligent Ranked Fastest Growing Marketing Automation Platform in New Report
(NEW YORK AND BELGIUM), AUGUST 29, 2015 (MARKETWIRED) – Selligent, the omnichannel marketing technology company, announced today that it was ranked as the fastest growing company in the marketing automation category in a new report by VentureBeat entitled “Marketing Technology Winners and Losers: Adoption Numbers from 40m+ Companies.” Selligent’s growth in the past year is reported as 12%, the highest in a category with an average growth of 4%. The report figures are based on data from Datanyze, which crawls over 40 million websites for tags that indicate the presence of certain technology.
Selligent Joins Demandware LINK Program to Accelerate Commerce Innovation
(BELGIUM, NEW YORK) – AUGUST 12, 2015 – Selligent, the omnichannel marketing technology company, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, Selligent has developed a pre-built integration between its omnichannel campaign management platform and the Demandware Commerce Cloud, making it possible for Demandware clients to implement in a fraction of the time normally required.
HGGC Backs Marketing Automation Software Leader Selligent
(BELGIUM, NEW YORK), JULY 10, 2015 — Selligent, a major, Belgium-based B2C marketing automation software provider today announced that HGGC, a leading middle market private equity firm, has completed the equity recapitalization of the company. HGGC’s investment will help the rapidly growing company expand into new markets, particularly the United States, and broaden its technology platform. As part of the agreement, the Company’s founders and management will retain a significant minority stake in the business, which will remain headquartered in Europe. Terms of the private transaction were not disclosed.
Selligent Announces Award Winners to Record Attendance at Riviera Summit
(NICE, FRANCE), MAY 28, 2015 - Selligent, a global marketing automation company, today publicly announced the winners of the Selligent Awards, awarded to leaders in digital marketing across several categories. The ceremony took place on May 21 at the Riviera Summit in Nice where Selligent hosted a record number of marketers and partners for a day of thought leadership on the theme "Exploring 1-to-1 engagement in the age of the hyper-connected customer."
StrongView Brings Contextual Marketing to Life with New Message Studio Release
REDWOOD CITY, CALIF., MAY 13, 2015 – StrongView, a leading provider of contextual marketing solutions, today announced Message Studio® 9.0, the latest release of its enterprise-grade, email and cross-channel campaign management platform. StrongView's new LiveContent™ tool breaks down the barriers to contextual marketing by providing marketers with a fully integrated open-time personalization solution and industry-first, all-inclusive pricing that enables its ubiquitous use without incremental cost. Additionally, Message Studio now leverages geo-fencing and iBeacon location data to trigger messages across channels.
StrongView and Altimeter Group Publish "Contextual Marketing and the New Marketing Contract"
(REDWOOD CITY, CALIF.), APRIL 28, 2015 – StrongView, a leading provider of contextual marketing solutions, today announced the availability of a study it commissioned with Altimeter Group titled "Contextual Marketing and the New Marketing Contract." Authored by best-selling author and Altimeter principal analyst Brian Solis, this newly released thought leadership report explores the market conditions, consumer behaviors and emerging technologies that are enabling brands to better engage customers with contextually relevant messages.
Today's consumers are more empowered than any other generation to engage with brands on their own terms. Not only that, they have higher expectations for the customer experiences delivered by their favorite brands. In order to maintain engagement with this new breed of connected consumer, brands need to leverage real-time contextual data to better understand, engage and deliver value at the moment of interaction.
Leasecom chooses Selligent to optimise its communication with its reseller Partners and clients
(PARIS, FRANCE), MARCH 23, 2015 - Leasecom, a subsidiary of the Crédit Mutuel group, specializing in financing sales and rental solutions, has selected Selligent’s marketing automation solution to provide its partners and clients with impeccable, targeted and well-timed communication.
Selligent and MEET INVEST GROUP sign a Digital Marketing partnership
(PARIS, FRANCE), 12 MARCH 2015 - MEET INVEST GROUP and Selligent have joined forces to offer a complete range of services to Moroccan companies, to meet their growing needs in digital marketing and omnichannel campaign management.
StrongView Defines "Customer Context" in New Contextual Marketing eBook
(REDWOOD CITY CALIF.), FEBRUARY 10, 2015 – StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced a new contextual marketing eBook titled "Context Changes Everything." This free resource introduces a clear and detailed definition of "customer context" and how it can serve as a foundation for delivering customer value.
Email Marketing Budgets Continue to Rise as Marketers Strive to Improve Automation, Relevancy and Data Access According to StrongView Survey
REDWOOD CITY, CA – DECEMBER 10, 2014 - StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today released the results of its 2015 Marketing Trends Survey, in which global marketers voiced continued reliance on email marketing for 2015 but noted the importance of getting more out of their efforts, particularly by leveraging data and automation to drive more relevant and engaging programs.
Selligent Backs Data-Driven Marketing (DDM) Alliance Across Europe
(NEW YORK CITY AND BRUSSELS), NOVEMBER 25, 2014 - Selligent, the international marketing automation provider, has become an initial founding partner of the Data-Driven Marketing (DDM) Alliance, which has officially launched its pan-European platform. The DDM is a European industry-led alliance which enables marketing professionals from agencies and brands to become better marketers with events and publications that share best practices in marketing technology and innovation.
Selligent Launch for Audi A3 Sportback – A CRM Love Story
(NEW YORK CITY AND BRUSSELS), NOVEMBER 10, 2014 – When it came to creating an engaging multi-channel campaign to introduce the new Audi A3 Sportback vehicle to audiences in Belgium, the auto giant chose to rely on a powerful blend of CRM database technology and personalized communications based on constantly enriched user profiles. To find that blend, Audi turned to digital services agency Emakina and Selligent, the international marketing automation provider.
Selligent Names Mark Bell VP of Business Development for US
(SAN DIEGO, DMA2014, BOOTH 409), OCTOBER 27, 2014 – Selligent, the international marketing automation provider, has hired marketing industry veteran Mark Bell as its first vice president of US business development, an important strategic move as the company leverages its European success to ramp up its US presence.
Selligent White Paper for Marketers - Influencing Brand Preference
(NEW YORK & BRUSSELS), BUSINESS WIRE--SELLIGENT, the international marketing automation provider, has published a free white paper, Influencing Brand Preference, that examines how to engage consumers in meaningful conversations across all channels to deliver positive ROI. As the paper demonstrates, sustainable success results when brands achieve a deep understanding of shopper needs, behaviors and preferences.
Selligent Marks US Launch at Direct Marketing Association’s DMA2014 Conference & Exhibition
(NEW YORK & BRUSSELS), OCTOBER 14, 2014 - Selligent will mark its US presence at the Direct Marketing Association's DMA2014 Annual Conference & Exhibition, introducing the event's keynote speaker, presenting lead generation and omnichannel success stories with Audi and launching the show's CRM, Engagement & Loyalty Track.
Selligent Names Nick Worth CMO
(NEW YORK CITY & BRUSSELS), OCTOBER 6, 2014 - Selligent has named Nick Worth as its first chief marketing officer, a key appointment as the international marketing automation provider deepens its US connections and continues to offer new solutions for digital and relationship marketers.
StrongView Recognized in “Gartner Market Guide for Email Marketing”
REDWOOD CITY, CALIF., AUGUST 26, 2014 – StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced its inclusion as a sample vendor in Gartner’s 2014 “Market Guide for Email Marketing.” The research report outlines the current email marketing provider landscape, analyzes the market direction and provides recommendations for leveraging email marketing more effectively. According to the report, “Gartner's guide will help marketers understand market dynamics in this mature, but still evolving, category and identify a list of providers.”
Selligent and 2organize Retail Success Featured at eTail East
NEW YORK - July 28, 2014 - Selligent, international provider of omnichannel engagement solutions for marketers, will present a retail marketing success story at eTail East 2014, featuring Dutch agency 2organize leveraging the Selligent platform to build customer loyalty for Kruidvat, a division of the global retailing conglomerate A.S. Watson.
StrongView Named a Leader in Email Marketing by Independent Research Firm
REDWOOD CITY, CALIF., JULY 23, 2014 – StrongView, a leading provider of contextual email marketing solutions for enterprises, today announced that it was named a leader in the Forrester Research, Inc. July 2014 report, “The Forrester Wave™ Email Marketing Vendors, Q3 2014.” Of the nine vendors evaluated, StrongView earned the highest score for strategy and the second-highest score for current offering.
Selligent expands in Europe with new Scandinavian partner
Brussels, July 3, 2013 - Selligent today announced its new partnership with Danish marketing agency 727 Communication. This step will enable the company to further expand its business in Europe.
Selligent’s Guide to Responsive Email Design: Send Email Messages that Reach Customers Anywhere
NEW YORK, June 23 - Selligent, international provider of (big) data-driven multichannel marketing solutions, has published a free white paper, Selligent's Guide to Responsive Email Design, offering step-by-step instructions on how marketers can create and send emails that engage customers in all situations.
Selligent again positioned in Gartner’s Magic Quadrant for Multichannel Campaign Management 2014
Braine-l'Alleud, June 2, 2014 - Selligent, international vendor of (big) data-driven marketing solutions, is evolving positively in Gartner's Magic Quadrant for Multichannel Campaign Management 2014.
Celebrating the achievements of the Selligent International Partners in Amsterdam
Braine-l'Alleud, May 22 2014 - Selligent, international vendor of big data-driven marketing solutions, held the Selligent International Partner Awards 2014 during the Selligent International Partner Day on Thursday 15th of May in Amsterdam, the Netherlands.
Latest Edition of the Selligent International Partner Awards
Selligent, international vendor of (big) data-driven marketing solutions, launches the Selligent International Partner Awards 2014 which will take place on May 15th at the end of a day dedicated to its partners - the Selligent International Partner Day - in Amsterdam.
Selligent launches the first edition of the Selligent Awards to reward the best interactive marketing projects based on the Selligent solution
Selligent is happy to announce the opening of voting for the Selligent Awards 2012. The purpose of this international initiative is to reward the most innovative and efficient campaigns carried out by its customers and partner agencies that used the Selligent solution in interactive marketing projects in 2012.
Marketing Automation Software Vendor Selligent Unveils Ground-Breaking New Features at DMA 2013
Selligent will announce the latest release of its 4-in-1digital marketing platform at the DMA 2013 annual conference in Chicago. The new release includes ground-breaking customer intelligence, behavioral profiling and targeting features specifically designed to help brands and agencies better meet their needs.
Ulabox and Selligent seeking excellence in B2C communication
Eager to improve the creativity of marketing campaigns, customer intelligence and innovation, Ulabox relies on Selligent in order to enhance customer communication and increase customer loyalty.
Selligent Expands to US, Sponsoring Major Industry Events in New York and Chicago
Selligent is expanding to the US. The company has a very strong market presence in Europe, serving over 400 brands in 11 countries, and is now establishing its US activities. To reach out to CMOs and marketing agencies, Selligent is lead sponsorship of the IMW conference in New York (Integrated Marketing Week: June 10-13).
Selligent in Gartner’s Magic Quadrant for Multichannel Campaign Management
Selligent today announced it has been positioned as a "Niche" vendor in Gartner's Magic Quadrant for Multichannel Campaign Management.
Selligent announces record growth for its interactive marketing business in 2012
Selligent announced record growth for its interactive marketing business in 2012, with an increase of 53% in sales of relationship marketing software over the previous year. This performance is proof that the 4-in-1 relationship marketing solution developed by Selligent perfectly addresses the main challenges facing businesses today: how to group information to obtain a single view of the consumer and link up the various interaction channels to offer a highly personalized brand experience.
Omnichannel marketing aims to streamline the messages that customers receive from a brand and make them consistent across several channels (email, newsletters, websites, etc.). The goal of omnichannel marketing is to view the overall customer experience from the customer's perspective to better understand their purchasing journeys and accommodate their unique buying needs.Read full article...
The acquisition of the popular StrongView email platform provides Selligent with a unique, personalized advantage for CMOs and marketing directors. Your customers go online for videos—make your email campaign stand out from the crowd. Selligent's relationship marketing solutions allow you to create the perfect campaign, while tracking and analyzing its growth.Read full article...
The best email service provider (ESP) serves as an easy-to-use and high-functioning solution that provides testing and optimization tools, real-time reporting and a "consumer-first" attitude. With the right ESP, you can launch successful email marketing campaigns and create dynamic content to retain and grow customer loyalty.Read full article...