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Selligent Awards Honor Excellence in Omnichannel Relationship Marketing
(BRUSSELS, BELGIUM AND REDWOOD CITY, CA), MAY 26, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, announced the winners of the 4th annual Selligent Awards, celebrating the most innovative and effective client campaigns powered by Selligent’s omnichannel marketing platform. Award winners were announced at the European client and partner summit, which took place from May 18 to 20 in Lisbon, Portugal, with more than 235 attendees including leading consumer brands from countries across Europe and the US.
Selligent to Host Annual European Client and Partner Event in Lisbon
(BRUSSELS, BELGIUM AND REDWOOD CITY, CA), MAY 10, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced the details of its annual European client and partner summit in Lisbon, Portugal, from May 18 to 20. Boosted by its recent merger with StrongView, Selligent will be hosting more than 200 clients, partners, and product experts, making it the company’s largest pan-European event to date.
Selligent’s sponsorship of Marketing Week Live underlines rapid growth plans
(LONDON, UK, BRUSSELS, BELGIUM) 26 APRIL, 2016 – Selligent, the world’s leading independent provider of 1-to-1 engagement solutions for relationship marketers, will be sponsoring and speaking at Marketing Week Live at Olympia, London on Wednesday 27th April 2016.
Selligent Strengthens Leadership Team with Tarik Hart, New SVP of Services, and Expands Offices to Support Strong Growth
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), MARCH 30, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced Tarik Hart as the company’s new Senior Vice President of Services. Off the heels of StrongView and Selligent uniting under Selligent’s brand, the company is amplifying its holistic approach to services by helping brands become more efficient and effective consumer-first marketers from their first day, whether as a direct client or through its extensive network of agency and MSP partners.
Selligent Powers Relationship Marketing for Leading European Online Printing Specialist FLYERALARM
(MUNICH, GERMANY), 29 FEBRUARY 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced Europe's leading online printer FLYERALARM as a new customer. Based in Würzburg, Germany, FLYERALARM will use the Selligent platform to execute its email marketing campaigns in a more flexible, targeted, and customer-focused manner.
StrongView and Selligent Unite Under One Brand to Create the World's Largest Independent Provider of Relationship Marketing Solutions
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), FEBRUARY 22, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced the completion of its merger with StrongView and the operation of the united company under the Selligent brand. The combination of the two companies creates the world’s largest independent provider of orchestration and engagement solutions for relationship marketers. The company offers global technology and services for relationship marketers at middle market and larger companies, serving more than 700 brands in 30 countries, including Dyson, ING, and InterContinental Hotels Group. With the combined offering, marketers have access to both the top-rated enterprise email marketing capabilities of StrongView and the powerful omnichannel campaign management and targeting expertise of Selligent.
Customer lifecycle marketing tracks the buying stages of customers to help businesses better budget, prioritize, and forecast future marketing decisions.
Because the customer lifecycle is made up of five distinct steps (reach, acquisition, conversion, retention, and loyalty), it's important to find a relationship management solution that includes testing and optimizations of journeys, campaigns, and individual interactions.Read full article...
The best email service provider (ESP) serves as an easy-to-use and high-functioning solution that provides testing and optimization tools, real-time reporting and a "consumer-first" attitude. With the right ESP, you can launch successful email marketing campaigns and create dynamic content to retain and grow customer loyalty.Read full article...
No other digital channel engages customers more than email that leverages dynamic content to deliver highly personalized messages to their inboxes. On top of just sending out email campaigns, you're now expected to elevate emails into a creative and engaging marketing campaign that promotes your product and brand while delivering value to the customer.
Selligent's omnichannel relationship marketing solution allows marketers to not only apply personalization strategies to your email content, but to also serve up dynamic content at the time of open. Learn about Selligent and gain email personalization strategies.Read full article...