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Selligent’s sponsorship of Marketing Week Live underlines rapid growth plans
(LONDON, UK, BRUSSELS, BELGIUM) 26 APRIL, 2016 – Selligent, the world’s leading independent provider of 1-to-1 engagement solutions for relationship marketers, will be sponsoring and speaking at Marketing Week Live at Olympia, London on Wednesday 27th April 2016.
Selligent Strengthens Leadership Team with Tarik Hart, New SVP of Services, and Expands Offices to Support Strong Growth
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), MARCH 30, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced Tarik Hart as the company’s new Senior Vice President of Services. Off the heels of StrongView and Selligent uniting under Selligent’s brand, the company is amplifying its holistic approach to services by helping brands become more efficient and effective consumer-first marketers from their first day, whether as a direct client or through its extensive network of agency and MSP partners.
Selligent Powers Relationship Marketing for Leading European Online Printing Specialist FLYERALARM
(MUNICH, GERMANY), 29 FEBRUARY 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced Europe's leading online printer FLYERALARM as a new customer. Based in Würzburg, Germany, FLYERALARM will use the Selligent platform to execute its email marketing campaigns in a more flexible, targeted, and customer-focused manner.
StrongView and Selligent Unite Under One Brand to Create the World's Largest Independent Provider of Relationship Marketing Solutions
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), FEBRUARY 22, 2016 - Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers, today announced the completion of its merger with StrongView and the operation of the united company under the Selligent brand. The combination of the two companies creates the world’s largest independent provider of orchestration and engagement solutions for relationship marketers. The company offers global technology and services for relationship marketers at middle market and larger companies, serving more than 700 brands in 30 countries, including Dyson, ING, and InterContinental Hotels Group. With the combined offering, marketers have access to both the top-rated enterprise email marketing capabilities of StrongView and the powerful omnichannel campaign management and targeting expertise of Selligent.
Marketers Prioritize Email, Focus on Engagement According to New Survey from Selligent and StrongView
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), JANUARY 20, 2016 – StrongView, a leading provider of enterprise email marketing solutions, and its parent company Selligent, a leading provider of omnichannel marketing solutions, today announced the results of its annual marketing survey. The "Selligent & StrongView 2016 Marketing Tends Survey" polled 295 marketers and found that email will be the top target for increased investment across all digital channels, beating social media and display, which took the second and third spots. More than half (56%) of survey respondents plan to increase marketing budgets this year, about the same as last year.
Selligent Included in Mobile Engagement Automation Solutions Report by Independent Research Firm
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), JANUARY 6, 2016–Selligent, a leading provider of omnichannel marketing solutions, today announced its inclusion in the November 2015 report by Forrester Research titled, “Vendor Landscape: Mobile Engagement Automation Solutions.” The report includes Selligent as one of twenty vendors whose capabilities include campaign tools, analytics tools, and automation capabilities.
The best email service provider (ESP) serves as an easy-to-use and high-functioning solution that provides testing and optimization tools, real-time reporting and a "consumer-first" attitude. With the right ESP, you can launch successful email marketing campaigns and create dynamic content to retain and grow customer loyalty.Read full article...
How are you using personalized email marketing?
A 2013 study found that 70 percent of brands are failing to use personalized emails in their email marketing campaigns—a misstep that could end up costing them. In fact, personalized emails produce transaction rates that are six times higher than non-personalized emails.
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No other digital channel engages customers more than email that leverages dynamic content to deliver highly personalized messages to their inboxes. On top of just sending out email campaigns, you're now expected to elevate emails into a creative and engaging marketing campaign that promotes your product and brand while delivering value to the customer.
Selligent's omnichannel relationship marketing solution allows marketers to not only apply personalization strategies to your email content, but to also serve up dynamic content at the time of open. Learn about Selligent and gain email personalization strategies.Read full article...