Selligent Press Lounge
Marketers Prioritize Email, Focus on Engagement According to New Survey from Selligent and StrongView
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), JANUARY 20, 2016 – StrongView, a leading provider of enterprise email marketing solutions, and its parent company Selligent, a leading provider of omnichannel marketing solutions, today announced the results of its annual marketing survey. The "Selligent & StrongView 2016 Marketing Tends Survey" polled 295 marketers and found that email will be the top target for increased investment across all digital channels, beating social media and display, which took the second and third spots. More than half (56%) of survey respondents plan to increase marketing budgets this year, about the same as last year.
(REDWOOD CITY, CA, BRUSSELS, BELGIUM), JANUARY 6, 2016–Selligent, a leading provider of omnichannel marketing solutions, today announced its inclusion in the November 2015 report by Forrester Research titled, “Vendor Landscape: Mobile Engagement Automation Solutions.” The report includes Selligent as one of twenty vendors whose capabilities include campaign tools, analytics tools, and automation capabilities.
BRUSSELS AND REDWOOD CITY, October 15, 2015 – Selligent, Europe’s rapidly growing marketing automation and data management solutions provider, today announced that it will merge with StrongView, a U.S. leader in contextual marketing solutions. Combining Selligent’s omnichannel campaign management and targeting expertise with the enterprise email marketing capabilities of StrongView creates a global leader in B2C digital marketing technology. While financial terms of the private transaction were not disclosed, the combined company will be poised to grow as a debt-free business with substantial cash on its balance sheet.
NEW YORK AND BELGIUM, August 29, 2015 (Marketwired) – Selligent, the omnichannel marketing technology company, announced today that it was ranked as the fastest growing company in the marketing automation category in a new report by VentureBeat entitled “Marketing Technology Winners and Losers: Adoption Numbers from 40m+ Companies.” Selligent’s growth in the past year is reported as 12%, the highest in a category with an average growth of 4%. The report figures are based on data from Datanyze, which crawls over 40 million websites for tags that indicate the presence of certain technology.
(Belgium, New York) – August 12, 2015 – Selligent, the omnichannel marketing technology company, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, Selligent has developed a pre-built integration between its omnichannel campaign management platform and the Demandware Commerce Cloud, making it possible for Demandware clients to implement in a fraction of the time normally required.
(Belgium, New York) - July 10, 2015 — Selligent, a major, Belgium-based B2C marketing automation software provider today announced that HGGC, a leading middle market private equity firm, has completed the equity recapitalization of the company. HGGC’s investment will help the rapidly growing company expand into new markets, particularly the United States, and broaden its technology platform. As part of the agreement, the Company’s founders and management will retain a significant minority stake in the business, which will remain headquartered in Europe. Terms of the private transaction were not disclosed.
NICE, FRANCE - May 28, 2015 - Selligent, a global marketing automation company, today publicly announced the winners of the Selligent Awards, awarded to leaders in digital marketing across several categories. The ceremony took place on May 21 at the Riviera Summit in Nice where Selligent hosted a record number of marketers and partners for a day of thought leadership on the theme "Exploring 1-to-1 engagement in the age of the hyper-connected customer."
Paris - March 23, 2015 - Leasecom, a subsidiary of the Crédit Mutuel group, specializing in financing sales and rental solutions, has selected Selligent’s marketing automation solution to provide its partners and clients with impeccable, targeted and well-timed communication.
Paris, 12 March 2015 – MEET INVEST GROUP and Selligent have joined forces to offer a complete range of services to Moroccan companies, to meet their growing needs in digital marketing and omnichannel campaign management.
New York City and Brussels – November 25, 2014 - Selligent, the international marketing automation provider, has become an initial founding partner of the Data-Driven Marketing (DDM) Alliance, which has officially launched its pan-European platform. The DDM is a European industry-led alliance which enables marketing professionals from agencies and brands to become better marketers with events and publications that share best practices in marketing technology and innovation.
New York City and Brussels – November 10, 2014 – When it came to creating an engaging multi-channel campaign to introduce the new Audi A3 Sportback vehicle to audiences in Belgium, the auto giant chose to rely on a powerful blend of CRM database technology and personalized communications based on constantly enriched user profiles. To find that blend, Audi turned to digital services agency Emakina and Selligent, the international marketing automation provider.
SAN DIEGO, DMA2014, Booth 409 – October 27, 2014 – Selligent, the international marketing automation provider, has hired marketing industry veteran Mark Bell as its first vice president of US business development, an important strategic move as the company leverages its European success to ramp up its US presence.
NEW YORK & BRUSSELS--(BUSINESS WIRE)--Selligent, the international marketing automation provider, has published a free white paper, Influencing Brand Preference, that examines how to engage consumers in meaningful conversations across all channels to deliver positive ROI. As the paper demonstrates, sustainable success results when brands achieve a deep understanding of shopper needs, behaviors and preferences.
NEW YORK & BRUSSELS - October 14, 2014 - Selligent will mark its US presence at the Direct Marketing Association's DMA2014 Annual Conference & Exhibition, introducing the event's keynote speaker, presenting lead generation and omnichannel success stories with Audi and launching the show's CRM, Engagement & Loyalty Track.
New York City & Brussels, October 6 - Selligent has named Nick Worth as its first chief marketing officer, a key appointment as the international marketing automation provider deepens its US connections and continues to offer new solutions for digital and relationship marketers.
NEW YORK - July 28, 2014 - Selligent, international provider of omnichannel engagement solutions for marketers, will present a retail marketing success story at eTail East 2014, featuring Dutch agency 2organize leveraging the Selligent platform to build customer loyalty for Kruidvat, a division of the global retailing conglomerate A.S. Watson.
Brussels, July 3, 2013 - Selligent today announced its new partnership with Danish marketing agency 727 Communication. This step will enable the company to further expand its business in Europe.
NEW YORK, June 23 - Selligent, international provider of (big) data-driven multichannel marketing solutions, has published a free white paper, Selligent's Guide to Responsive Email Design, offering step-by-step instructions on how marketers can create and send emails that engage customers in all situations.
Braine-l'Alleud, June 2, 2014 - Selligent, international vendor of (big) data-driven marketing solutions, is evolving positively in Gartner's Magic Quadrant for Multichannel Campaign Management 2014.
Braine-l'Alleud, May 22 2014 - Selligent, international vendor of big data-driven marketing solutions, held the Selligent International Partner Awards 2014 during the Selligent International Partner Day on Thursday 15th of May in Amsterdam, the Netherlands.
Selligent, international vendor of (big) data-driven marketing solutions, launches the Selligent International Partner Awards 2014 which will take place on May 15th at the end of a day dedicated to its partners - the Selligent International Partner Day - in Amsterdam.
Selligent launches the first edition of the Selligent Awards to reward the best interactive marketing projects based on the Selligent solution
Selligent is happy to announce the opening of voting for the Selligent Awards 2012. The purpose of this international initiative is to reward the most innovative and efficient campaigns carried out by its customers and partner agencies that used the Selligent solution in interactive marketing projects in 2012.
Selligent will announce the latest release of its 4-in-1digital marketing platform at the DMA 2013 annual conference in Chicago. The new release includes ground-breaking customer intelligence, behavioral profiling and targeting features specifically designed to help brands and agencies better meet their needs.
Eager to improve the creativity of marketing campaigns, customer intelligence and innovation, Ulabox relies on Selligent in order to enhance customer communication and increase customer loyalty.
Selligent is expanding to the US. The company has a very strong market presence in Europe, serving over 400 brands in 11 countries, and is now establishing its US activities. To reach out to CMOs and marketing agencies, Selligent is lead sponsorship of the IMW conference in New York (Integrated Marketing Week: June 10-13).
Selligent today announced it has been positioned as a "Niche" vendor in Gartner's Magic Quadrant for Multichannel Campaign Management.
Selligent announced record growth for its interactive marketing business in 2012, with an increase of 53% in sales of relationship marketing software over the previous year. This performance is proof that the 4-in-1 relationship marketing solution developed by Selligent perfectly addresses the main challenges facing businesses today: how to group information to obtain a single view of the consumer and link up the various interaction channels to offer a highly personalized brand experience.