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Selligent VoIP-Enables CRM with LignUp

European CRM Provider Voice-Enables Business Processes with LignUp Communications Platform

GOSSELIES and LONDON - May 19, 2006. Selligent, a leading European provider of CRM solutions, and LignUp Corporation, a provider of converged communications solutions, today announced a partnership to deliver communications-enabled business process (CEBP) solutions by integrating the LignUp Communications Platform with Selligent's enterprise and web-based customer relationship management solutions. The combined offerings will allow Selligent customers to enjoy voice-enhanced CRM capabilities powered by the LignUp platform.

Selligent's CRM solutions are designed to manage all phases of customer interaction throughout the complete lifecycle efficiently and profitably. They integrate advanced web-based sales, marketing and customer care functionality with a multi-channel contact center, as well as content management, document management and analytical CRM applications.

"By tightly integrating the communications function directly with the applications that drive productivity and interact with customers, organizations have a greater ability to sense business environment change and respond efficiently and effectively to that change," said Steve Blood, Research Vice President, Gartner, Inc.

LignUp's flexible communications application server platform enables next generation CTI by combining standard session initiation protocol (SIP) and XML technologies to reduce integration time cycles and costs. This platform allows independent software vendors and on-demand service providers such as Selligent to easily build specialized IP telephony applications or voice-enable existing applications and services.

'Integrating the LignUp platform with our CRM portfolio brings the dynamic capabilities of VoIP - voice, presence and messaging communications - to companies working to better develop and manage their customer relationships," said Andre Lejeune, CEO, Selligent. "These IP telephony capabilities bring more value to each customer relationship, allowing these organizations to improve their services and grow their businesses."

"Organizations are always looking for new ways to obtain a competitive edge in reaching out to customers," said Kevin Nethercott, president and COO for LignUp Corporation. "Selligent is demonstrating the value VoIP-enabled CRM solutions can provide an organization, enhancing productivity, efficiency and effectiveness of customer sales representatives."

LignUp-enabled Selligent solutions will be generally available by the end of 2006.

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About LignUp Corporation

LignUp Corporation delivers a powerful converged IP communications platform deployed with hosted telephony, voice mail, unified messaging, auto attendant and other Web applications. The 100% software, native-SIP platform is powered by LignUp Call Control XML (CCTRL) and LignUp Media Control XML (MCTRL) and enables solution integrators and service providers to quickly and easily create unique, high margin VoIP applications and services. The proven LignUp Communications Platform is deployed today in over 180 organizations worldwide and is distributed in Japan by SkyWave and SkyWave partners Hitachi IT, NEC-SI and Net One Systems. LignUp has been named to the Pulver 100 list of leading private VoIP companies, and has been recognized for innovation with the TMC Labs Innovation Award and the EuroStart Channel Excellence Award. Headquartered in Silicon Valley, LignUp has offices in Salt Lake City, London and Tokyo. Visit www.LignUp.com for more information.

Over Selligent
Selligent is een internationale onderneming met doeltreffende oplossingen voor verkoop, marketing en klantendienst.
Het succes van de Selligent-oplossingen bij haar gebruikers berust op een solide begeleiding van de klant tijdens het implementatieproces en op de extreem flexibele configuratiemogelijkheden van haar vooruitstrevende webtechnologie. Deze twee elementen garanderen een snelle terugverdientijd, lage kosten en een hoge acceptatiegraad bij de gebruiker.
Als gevolg daarvan kan Selligent bogen op een grote mate van klantentrouw die hoger ligt dan die voor gelijkaardige oplossingen in het domein van CRM.