New version of Selligent Interactive Marketing SIM 2.6

Selligent, European solution provider specializing in interactive marketing and Customer Relationship Management (CRM), announced the release of version 2.6 of its Selligent Interactive marketing platform. The new features in this version further simplify implementation of advanced usage such as the management of contests, the organization of micro-events, member get member programs, or the industrialization of tests comparing the conversion performance of alternative e-marketing actions (A/B testing). These features further bolster capacities for automating interactive dialogues specific to Selligent's unique concept of interaction scenarios. These new features were designed based on feedback from over 250 international brands and their marketing agencies

There is an abundance of initiatives and creative ideas for generating traffic to Web sites, increasing the size of e-mail databases, boosting the return on investment for e-marketing campaigns, or leveraging the potential of multichannel campaigns and the key moments in each customers' life cycle. But how can the enterprise industrialize all the processes resulting from the realization of these ideas, as well as drastically reduce the time between the emergence of an idea and its implementation? How can one ensure that all these initiatives do not lead to the creation of unusable data, but rather help the company better understand consumers' behavior in order to target them with more accuracy and finesse? These are daily challenges for marketing managers and their advertising agencies.

By implementing "interaction scenarios", Selligent Interactive Marketing offers a proven response to the need to set up suitable interaction processes with each customer or prospect in order to continue the dialogue through to the purchase process. Selligent thus allows to design and automate the sequencing of actions and reactions across all channels and according to the contact's behavior, as well as to customize the content of personalized messages for each contact.

Selligent's tool for designing interaction scenarios is now enhanced with advanced additional functions allowing to very quickly and efficiently deploy marketing programs or campaigns which, for instance, include the organization of contests or viral campaigns. These scenarios also allow to industrialize and optimize the application of "A/B testing" methods. Marketing managers may thus design several alternative messages or processes for a given scenario and automatically select, after the first wave of tests, the one proven the most effective in terms of conversion or return on investment.

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About Selligent

Selligent develops and markets interactive marketing and Customer Relationship Management (CRM) solutions.
Since its creation in 1990, Selligent has established a solid reputation as the specialist in collaborative solutions aimed at boosting the organization, actions, and interactive communications of teams in direct contact with customers, prospects, and business contacts.
Selligent solutions enable marketing, sales, services and consulting departments to develop interactive, effective, and sustainable relationships with all their contacts and ecosystems.
The company offers a unique approach combining agility, pragmatism, and implication to ensure the success of projects enabling the management of personalized relationships and interactions.
With operations in France, Belgium, Germany and Italy, Selligent covers most European countries via a network of franchises, as well as distribution and integration partners.

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