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Paris, June 2 - After defining its specifications and carrying out a market study on the different CRM products available, the management of Development and Operations of the LIXXBAIL Group has plumped for the Selligent Xi solution from European supplier Selligent.

“This solution met our expectations best. We needed a sales- and marketing-oriented tool with flexible parameterisation. We chose the Selligent software to meet those requirements”, explains Claudie Marini, the LIXXBAIL Group’s Manager of Development and Operations.

This customer relationship management project, born out of the merger of two information systems, is now being rolled out and customised.

Intended for both LIXXBAIL’s sales network and its marketing management, Selligent Xi will enable the company to manage its marketing activities on the one hand, and to prospect for and track client relationships on the other.

The LIXXBAIL Group is currently setting up an initial pilot site dedicated to its sales force, with the support of integrator Unilog. This site will be available this coming September. The Selligent Xi solution should be operational by the end of 2003.

NOTE TO EDITORS

About LIXXBAIL

A specialist in lease financing for business and professional equipment, the LIXXBAIL Group is an outstanding player in the French equipment leasing market.
Arising out of a complementary strategic fit between Loxxia and Slibail, lease finance companies belonging to CCF and Crédit Lyonnais, LIXXBAIL is to be considered to be extremely skilled in the realisation of projects. The company is an absolute front runner in the field of equipment leasing in France.
LIXXBAIL, supported by a close-knit sales network in France, provides both its partners and its clients with a complete and varied offering both in equipment financing and in the accompanying services.

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About Selligent
Selligent is an international company specialising in high-performance sales, marketing and customer service solutions.
The success encountered by the Selligent solutions amongst their users can be attributed to appropriate customer coaching during implementation and to the extremely flexible configuration features of the advanced web technology used. These two components guarantee a quick return on investment (ROI), a high user adoption rate and a reduced total cost of ownership (TCO).
As a consequence, Selligent has achieved a customer retention rate, which has been the highest in the CRM industry.

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