Marketing Effectiveness and Efficiency Enabled by Selligent
When you choose a marketing technology provider, you want to know how it is going to impact your bottom line. Is deploying a new platform worth the cost and time? Will the solution pay for itself, and how quickly? Selligent commissioned Forrester Consulting, an independent market research firm, to conduct a Total Economic Impact (TEI) study and evaluate the potential financial impact of the Selligent platform. Here are just few of the benefits that Forrester uncovered from in-depth interviews with Selligent’s clients:
- $4 million net present value (NPV)
- 15% increase in marketing productivity from faster campaign execution
- 50% reduction in customer churn rate from optimized marketing campaigns and better customer experience
Calculate your ROI
Based on the study, Forrester Consulting created an interactive ROI calculator model. By filling in your organization's specific data points, you will receive a custom ROI analysis of the potential economic impact that can be downloaded as a PDF.