RapidSugar, they did it again… (now with HotelSpecials)
HotelSpecials was selected as the winner for the ‘DDMA Email Campaign 2015’ award on June 17. At the gala event in Amsterdam, Anja Bimmel from Hotelspecials received the award on behalf of HotelSpecials. The great cooperation between Hotelspecials and RapidSugar led to this well-deserved victory.
The highlight of the campaign was the usage of dynamic click-profiles based on individual behavior and proven interests of the customers. Relevancy, this is what it is all about. Through segmentation and personalized communication they reached their customers with the right offers. Click-data was continuously refreshed and cleaned to keep the profile relevancy to the maximum. They call it the ‘Seeding and Harvesting’ approach. Thanks to the focus on testing and this systematic approach, the campaign exceeded all expectations.
RapidSugar’s understanding of the Selligent platform, their extensive experience and focus on email performance lead to these highly result-delivering email campaigns. This award is a real recognition for their expertise in the field. As they were also the agency behind last year’s winning Marktplaats Aanbieding campaign, you can’t say this award is a coincidence.
We would like to mention our other partners who were also nominated - eMatters (with Opel) and Yourzine (with V&D). We are very proud that 3 out of 4 nominees for the “DDMA email campaign 2015” award are Selligent clients!
About HotelsSpecials: HotelSpecials.nl is a Dutch hotel room reseller that adds value for their customers by creating their own hotel packages called ‘Specials’. Specials can include all sorts of extras like a VIP upgrade, dinner or access to wellness.
About RapidSugar: RapidSugar is an email performance agency. Using Selligent, RapidSugar creates, implements and tests effective campaigns for a variety of major brands.