Efficient customer interactions: how to prevent marketing fatigue?
Summary: Optimizing communication in a cross-channel and customer-controlled world
People are flooded with marketing messages. The number of communication channels has increased explosively, and they’re being used more intensely than ever. It becomes harder for companies to develop relevant communication. Consumers use more media, switch from one media to another depending on their needs and constraints (social media or mobile for example) they actively search for information on their own and they decide for themselves in which way they want to get in touch with a business.