bookit
Bookit.nl: at your service with Selligent Interactive Marketing
Bookit.nl is the leading Dutch provider of short vacations and weekend trips. The company runs a wide range of websites offering all different types of short breaks. Customers can, among others, book a stay in a hotel, on a holiday farm, in a bungalow park or camping and even reserve their minicruise, using different criteria such as location and facilities.
In total, Bookit.nl runs ten websites, each one with a specific focus. The most popular site is Weekendjeweg.nl, the online destination for people seeking to take a weekend break. It has been elected as the best travel website in 2004, 2006, 2007 and 2008 and is followed closely by Bungalows.nl. Although Bookit.nl also has a website for business travellers, leisure and the consumer are what the company is mainly about. The online properties are key in the business model of the company. Manager Joop de Vries: “We have developed all websites internally and have a very hands-on approach in further developing our offering in function of market evolutions and opportunities in the travel and leisure market.”
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Corelio
Corelio lets the presses roll with Selligent Interactive Marketing
Leading Belgian media group Corelio publishes a vast range of newspapers and magazines, including titles such as “Het Nieuwsblad”, “De Standaard”, “L’Avenir”, “Jobat”, the Minoc Business Press magazines and “Passe-Partout”. Corelio is also an online pioneer: the company has a portfolio of highly frequented websites, linked to their offline counterparts. This online offering is completed with an impressive number of thematic e-mail newsletters and mobile channels. With such a broad activity, Corelio needed to integrate and streamline all its online processes and have an optimal interaction with its readers and customers.
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Neckermann.com
How Selligent helps Neckermann. com become a multi-channel e-commerce business
Neckermann.com is a leading distance seller in the Benelux with a wide range of consumer products in several categories. Traditionally known as a catalogue seller, the company is rapidly turning into an online retailer. Optimizing conversion, efficient multi-channel customer interactions, changing buying behaviour and becoming a state-of-the-art e-commerce business, are some of the ongoing challenges and operations of Neckermann.com.
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BNP Paribas Fortis
How Selligent helps BNP Paribas Fortis improve customer satisfaction
BNP Paribas Fortis is Belgium’s largest bank and the result of the acquisition of Fortis bank by BNP Paribas Group, the largest company in financial asset management worldwide. The activity is focused on three client segments: retail clients, companies and entrepreneurs, and private banking. Gunter Uytterhoeven, Director of Multichannel Banking, and Eva Borms, CRM Manager, explain how the bank manages a clear client-oriented strategy and the role Selligent plays as an ally to put the customer first across all activities and channels.
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De Persgroep
De Persgroep: extending market leadership and customer gratification online with Selligent Interactive Marketing
De Persgroep is one of the leading media groups in Belgium, holding a majority stake in several Belgian magazines, TV and radio stations, as well as in Dutch newspapers. Its flagship products include “Het Laatste Nieuws”, the most read newspaper in Belgium, and VTM, the largest commercial television station in Flanders, and, in The Netherlands, top-ranking newspapers like “Algemeen Dagblad” and “De Volkskrant”. De Persgroep has massively invested in its web presence. The company publishes Belgium’s largest news website, HLN.be.
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