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For customer loyalty and retention to work, an emphasis must be made on personalization and optimizing content that customers are consuming.
Measuring progress through email marketing metrics such as open rates, conversion rates, and more helps to connect businesses with consumers more effectively.
Beat the old habits of indiscriminate email blasts. These best practices can make a huge dent in your ROI. Let Selligent help personalize your strategy.
A marketing plan can either focus on goods and services with demand generation, or take a consumer-first approach with relationship marketing.
Your email marketing programs can be dramatically improved when implemented as part of a bigger cross-channel strategy.
How do you use email marketing strategies for customer retention? Find an insight-led engagement platform for omnichannel execution through Selligent's Engagement Sphere.
It takes more than one click to engage an effective email campaign. How do you know which approach is best to reach out to your customers?
Having both short-term and long-term goals are critical to expand your email marketing reach. Here are goals you should consider before your next campaign.
Switching your current ESP or investing in email marketing campaigns? The best email service provider should result in a high ROI.
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