Interactive Marketing

• Establish Foundation
  • Management of a Database Marketing Repository and profile elaboration
  • The concept of Interaction scenario
  • Cross channel campaign and marketing resource management
  • The multi-channel design workbench
  • Marketing fatigue management
• Orchestrate communication channels
  • Email Marketing
  • Landing pages and Lead Capture forms
  • Search Engine and Pay-per-Click Marketing
  • Traditional Direct Marketing
  • Mobile devices
  • Social Media
  • Blogs, RSS feeds
  • Call and Contact Center
  • Interactive kiosks
• Target and personalize
  • Selection and segmentation tools
  • Advanced methods of message personalization and of email marketing content
  • The personalization and diffusion of individual content on a Web site
• Integrate
  • Integration with your data sources.
  • The integration with your Web site or your e-commerce application
  • Integration with the other components of your information system
• Automate
  • Newsletter Automation
  • Processing Inbound flows (email, Web forms, ...)
  • The management of permanent marketing programs
  • The follow-up of webvertizing campaigns (adwords and bannering)
  • The practice of on line polls and digital surveys
• Report and Analyse
  • Reporting and results analysis
  • The analysis of behavior and interests
  • Email deliverability

Relationship Management

• Cross-channel campaign management
  • Database marketing
  • Selection and segmentation
  • Campaign planning and marketing resource management
  • Marketing fatigue management
  • Channel management
  • Execution and steering
  • Results analysis and ROMI
  • Local Marketing
• Interactive Marketing
  • The concept of Interaction scenario
  • The multi-channel design workbench
  • Email marketing, personalization, and diffusion of individual content
  • Newsletter automation
  • Processing inbound flows
  • The management of permanent marketing programs
  • The follow-up of webvertising campaigns
  • The practice of online polls and digital surveys
• Call center
  • CTI Integration
  • Call Scripts
  • Call Load Balancing
  • Recall Management
  • Shared Management of Sales force Agendas
  • Escalation process and Call transfer
  • Reporting and supervision of the production team
  • Fulfillment
• Lead Management
  • Creation and deployment of Web forms
  • Quick encoding tools
  • Badge, Business Cards scanning
  • Encoding or import of Stand visitors list
  • Qualification and scoring of leads
  • Automated programs of nurturing and opt-in / double opt-in collection
  • Process of automatic sales force allocation and transfer
  • Reconciliation with a referential tool
• Contact Management
  • Contact and address book data Management
  • Shared Agenda Management
  • Activity Reporting
  • Archival of e-mail, notes, and document flux (flow)
  • Task and Priority Management
  • Projects and Dossier Management
  • Synchronization Groupware
  • Synchronization PDA
• Sales Force Automation
  • Sales force Organization
  • Sales Methodology (Opportunity management)
  • Tariff and Offer Management
  • Authorization Workflows
  • Reporting and Activity Optimization
  • Installed base Management
  • Commercial Dashboards
  • Nomad Management
• Mobile Solutions
  • The Selligent mobile solution concept
  • PDA and Smartphone Interfaces
  • Scheduling Management
  • Synchronization of Agenda and Activity Reporting
  • Transfer Workflows and Coordination of Assignments
• Partner Management
  • Extranet and protected access to selected="selected"parts of CRM applications
  • Document Repository
  • Transfer and Approval of Leads
  • Knowledge Sharing
• Client Portal
  • Access Management to Client Portal
  • Renewal of and Replacement of Forgotten Password
  • Personal Data Processing
  • Opt-in Management
  • Request Processing
  • Self-service and FAQ
  • Personalized Banner and Content Management
  • Content Integration from 3rd Party Applications
• Contact Center
  • CTI Integration and File Transfer
  • Call and File transfer
  • Knowledge Base
  • Call Queue Management
  • Call Escalation and Call Transfer
  • Supervision and Reporting of Production Team
  • Fulfillment
  • Installed base Management
• 360° view
• Business Processes
• Dashboards

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