Nouvelles

Campaign planning and monitoring across all channels / Selligent Interactive Marketing in Wiesbaden

Selligent, specialist for conversion marketing and interactive CRM solutions, will present its Selligent Interactive Marketing solution at the German Mail Order Trade Congress from 4 to 6 October in the Rhein-Main-Hallen in Wiesbaden. This solution makes it possible for marketing managers to enter the „multichannel reality“ postulated by the event´s organizers. With very little effort they can plan and monitor their cross-channel campaigns in and via Selligent Interactive Marketing - without requiring support from the IT department. At the Mail Order Trade Congress professional visitors can see campaign planning demonstrated live and be informed about the solution’s potential for improving conversion.

„Shop. Everywhere! Welcome to Multichannel Reality“ – that is the slogan on the website of the Mail Order Trade Congress, the industry rendezvous for mail order, dialogue marketing and e-commerce. „We´re participating in the congress because we want to help marketing pros open up this multichannel reality for themselves with our Selligent Interactive Marketing software“, says Franco Paolucci, Director DACH at Selligent.

Far more than e-mail marketing

Dialogue marketing today is still very often limited to e-mail marketing. But things become much more effective when marketing departments are in a position to exploit the strengths of all channels – e-mail, print, mobile, telephone, etc. – for their campaigns. Selligent Interactive Marketing enables a visual cross-channel campaign planning in which the preferences of the customers influence the choice of channel. Automated and nevertheless highly-personalized dialogue campaigns are guided from and by Selligent Interactive Marketing. Because Selligent Interactive Marketing learns from the interactions and the feedback of the customers to advertising offers, the relevance of the approaches is constantly increased, which considerably improves conversion rates. Professional visitors can watch live Selligent demonstrations of how they will be able to plan complex and cross-channel campaigns with the aid of the software.