Selligent helps Neckermann.com become a multi-channel success
Since printed material is becoming less important, the emphasis lies on the further developments of email programs and the website. Selligent plays a key role here.
Since printed material is becoming less important, the emphasis lies on the further developments of email programs and the website. Selligent plays a key role here.
Selligent allowed smartphoto™ to share best practices across all countries, while enabling all local teams to conduct their own marketing strategy and execute their own campaigns.
We quickly saw the open rate of our newsletter rise by between three and five percent. Such performance gains are naturally only possible with an automated system.
The added value of Corelio online is in reach and traffic - and Selligent plays a key role in this.
Thanks to Selligent we can test our e-mails by sending various versions to roughly a thousand people. The best e-mail is then sent to the rest of the list.
To have a maximum number of active member-subscribers is the best way for us to maintain a long-term relationship with subscriber groups and ensure their loyalty.
Behind all the websites is a dedicated team that assist our customers with travel arrangements, possible problems and having an excellent break.
After implementing Selligent, we have recorded a substantial increase in sales, and we have still only touched the tip of the iceberg of all the possibilities available.
Selligent now acts as the customer/prospect and marketing database.
There’s little we do here that does NOT involve Selligent Interactive Marketing one way or another.
Selligent has proven to be a partner who is in line with our strategy and able to provide a great deal of experience and knowledge in the area of interaction with the client.
E-mail open rates of the order of 60 to 65% and nearly 3% of returns are achieved. For a 300 to 400,000-strong customer base, this constitutes a major breeding ground for projects.
For the first time, we are able to segment and adapt our message according to the client, thanks to Selligent.
Today, the software is used for all online activities around the three largest newspapers we publish.
Kurt Baveghems
Online Campaign Manager Corelio
Selligent allowed smartphoto™ to share best practices across all countries, while enabling all local teams to conduct their own marketing strategy and execute their own campaigns.
Kristel De Blezer
eCom Manager, Smartphoto
After implementing Selligent, we have recorded a substantial increase in sales, and we have still only touched the tip of the iceberg of all the possibilities available to us.
Hans Smellinckx
Direct & Digital Marketing Manager, Thomas Cook
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