Unlike competing relationship marketing solutions, Selligent has all the optimization features you need to make better decisions and get higher conversion.
Multivariate testing
Not data but decisions
Selligent makes conversion optimization easy. Do you wonder which landing page will convert most? Or which e-mail subject will result the highest open rates? Stop guessing and let Selligent check that for you. Simply use the built-in A-B and multivariate testing features to optimize e-mails and web content. It is a proven method to increase ROI without any of the usual complications. Get in touch with us to see how this can improve your business.
Control groups
Demonstrate the uplift of your efforts
You launch new marketing initiatives to get better results. But how can you quantify the results of your efforts? Obviously, you can measure KPIs and revenue increase. But can this information alone show the exact effect of your new initiative? Probably not. And this is where control groups come into play. By comparing overall results with the control group results, you can now quantify precisely the uplift of your efforts.
Re-targeting
Optimizing conversion on customer intent
Selligent tracks customers across all channels. Whilst your web analytics tool informs you about traffic and visitors, Selligent optimizes on individual customer events in real time. For instance, those visitors who abandon their shopping baskets will be re-targeted. Consumers searching in specific product categories will receive tailored promotions. It's all about detecting customer intent and capitalizing on it. By choosing Selligent you will be able to do precisely that and much more.
Marketing fatigue
Avoid irritation and opt-out
Many brands have no idea how many messages they send to customers. Target segments overlap and event-driven campaigns are triggered on an individual basis. No wonder brands lose track of contact frequency. But it really does matter as customers will show their dislike by simply opting out. Selligent protects you against the opt-out reactions. Simply define a maximal contact frequency per channel and assign priorities to your campaigns. Selligent will then optimize your communication by sending the most important messages when detecting conflicts.
Behavioral profiling
Transforming big data to actionable profiles
You probably didn't choose a career in marketing for the love of querying piles of unstructured data. By choosing Selligent, you can transform data into actionable profile indicators that you can use for segmentation and personalization. Each time customers interact with your brand, Selligent updates your single customer view with interest scores and activity metrics. Through combining such individual behavioral metrics with purchase history completely new targeting opportunities can be discovered. Get in touch with us to see clear examples of how we achieved this for other clients.
