360° single customer view, Visual data exploration, Targeting & segmentation, Best-practice data mining, Behavioral analysis.More info
Multichannel interaction, 1-to-1 personalized dialogues, Trigger Campaigns, Life-cycle campaigns, Planning & budgeting.More info
High volume e-mail delivery, Mobile messaging, Landing pages & surveys, Social media, Contact center, Sales Force Automation.More info
Content optimization, A/B & multivariate testing, Control groups, Re-targeting, Marketing pressure, Nurturing and lead management.More info
Empower the business to get more customer insight and act on it
All your data centralized
Whilst data is driving marketing, the reality is most of you lack the time to manually merge data from different sources. Selligent is your ideal operational marketing database. It holds the unified profile of all your contacts: personal data, purchase data, online behavioral data, response data, etc. To build this single view, Selligent connects to wherever your data is today. If you would like to see how we have already achieved this for 400 different brands then please get in touch with us.
Interactive data drill-down with stunning visualization
Selligent brings an interactive data drill-down to the marketer's desktop. With simple point-and-click functionality you can quickly navigate through data. Learn who your customers are, how they behave across channels and what makes them buy from you. Use different techniques to let your data speak: visual charting, trees, bubbles, data grids, etc. Benefit from built-in standard marketing practices like Pareto analysis to find your most profitable customers. See what sets them apart, and use Venn diagrams to spot overlaps with other untapped segments.
Explore customer data without the need for IT
It is obviously very important to identify high-opportunity customer segments. By using the graphical drilldown you will learn from your data; put simply, you will discover who is buying. You can successfully identify the profile characteristics of your best-converting customers and use that gained insight for segmentation and target selection, and spot cross-sell opportunities. You will be in control and see data being converted into actionable decisions at your fingertips. Feel free to get in touch with us to see how Selligent converts data into results.
Turn data into customer intelligence and discover hidden patterns
Go beyond data exploration - use best-practice data mining and modeling techniques, tailored to marketing professionals. Use profiling techniques to learn what your most profitable customers have in common. Monetize this by finding common segments among your prospects and visitors. Use clustering to group people showing similar response behavior. Discover hidden relations between life-time value, email response and website behavior. Revealing such patterns help you design more profitable marketing programs across channels.
Transforming big data to actionable profiles
You probably didn't choose a career in marketing for the love of querying piles of unstructured data. By choosing Selligent, you can transform data into actionable profile indicators that you can use for segmentation and personalization. Each time customers interact with your brand, Selligent updates your single customer view with interest scores and activity metrics. Through combining such individual behavioral metrics with purchase history completely new targeting opportunities can be discovered. Get in touch with us to see clear examples of how we achieved this for other clients.
Create multichannel interactions from a single customer view
Be consistent across channels
Customers don't care about your channel complexity. They simply see one brand and expect you to be consistent at all times. So you have to remove the silos and the easiest way of doing this is through driving all channels to one single solution that accesses the unified customer view. That solution is Selligent. Let us help you create multi-stage interaction across all channels: e-mail, mobile, Facebook, Twitter, direct mail, web, contact center. Get in touch with us to see how easily you can do that, with simple drag & drop techniques.
An amazing customer experience
As customers spend money on your products and/or services, each of them expects to be the center of your universe. Now the good news is that if you can genuinely fulfill that expectation, then you've got yourself a customer for life. Your engagement should ensure they buy from you again and again. And by choosing Selligent, you can make that happen. Selligent empowers you with an opportunity to create fantastic 1-to-1 interaction where every customer is treated as an individual and consistent messaging across channels and time is guaranteed. You too can finally succeed in creating a consistent and amazing brand experience. Please get in touch with us to see great examples of how many other brands have done just that!
Don't miss a single opportunity to convert
When customers interact with your brand they are telling you who they are and what they are up to: visiting your website, clicking on promotions, becoming a fan on Facebook, adding products to the shopping basket - and in some cases they do all of this but end up abandoning their baskets before converting. Are you able to react to such situations today? Selligent ensures you can as it captures events across channels in real time, interprets them and acts according to your strategic decisions. Get in touch with us to learn how much additional revenue our clients have made by taking this approach.
Map your marketing to your customers' needs
We don't need to lecture you about the benefits of managing your customer's life cycle. It's about growing customers from initial on-boarding to high-value segments. The likelihood is that you're able to segment your customer databases into meaningful segments. But that's only half the work because it is through creating marketing programs that continuously trigger segment migration where you earn the money. With Selligent you have a complete solution: you segment, define migration programs and monitor results to optimize your efforts. Get in touch with us to see how you can achieve this goal.
So much easier than shuffling spreadsheets
Selligent makes planning and budgeting much faster than working with Excel spreadsheets. You can re-use previous campaign definitions and obtain instant insight into required budgets and workload. You can also maintain a centralized overview of your marketing budgets, allocate money to campaigns and programs, and set expected costs. Furthermore, you can have clear insight regarding committed money and actual spend.
Execute across all channels from a single solution
SelligentGrid: High-volume inbox delivery at breathtaking speed
Selligent is a global e-mail service provider. We send millions of e-mails straight to the inbox. And our unique cloud infrastructure meets the needs of even the most demanding senders, delivering communications at breathtaking speed. We are experts in deliverability. And it is all included in the solution fee. That not only saves you the cost of an external ESP but also simplifies your day-to-day job! There's no need to export e-mail lists or feed responses back. With Selligent, everything is by default in the unified customer view.
E-mail deliverability with SelligentGrid (Infographic)
Connected to mobile operators globally
Selligent can both send and receive your mobile messages. You can use mobile just like any other channel. Incoming messages can trigger communication in other channels. You can execute mobile dialogues or high-volume broadcasts. Unlike silo solutions, all tracking and responses are instantly available in the single customer view. We think you should expect your marketing software provider to do this, and Selligent does!
Serve personalized website experiences and listen to your customers
Selligent serves your campaign landing pages and forms. The campaign content that you create is displayed as part of your website. And unlike your CMS, Selligent knows exactly who is visiting your landing pages. Consequently, landing pages can be as easily personalized and optimized as your outgoing messages. You save on the cost of a separate landing page optimization tool and avoid the irritation of trying to connect it to your unified customer view.
Selligent also facilitates your survey processes in the same way. Can you imagine a customer-centric solution unable to capture customer feedback and store that in the central view? Probably not. However, no-one likes to complete lengthy surveys. With Selligent's clever features, you only ask relevant questions. They will then disappear based on the customer's profile or previous answers. Use skip logic functionality to hide non-relevant pages for specific customer types. And create one single survey that cleverly adapts to who is responding.
Serving personalized Facebook experiences
Selligent serves personalized Facebook pages by using all customer data from the single customer view, extended with data from social logins. No other solution offers such a tight integration between email, website and Facebook. Selligent makes channel integration easy - no less than you should expect from outstanding marketing software.
Successfully aligning all touchpoints in the customer chain
Selligent has a field contact modulethat is typically used by call centers, local branch offices, dealerships and field sales representatives. You can assign them an in-person activity as part of your automated marketing program. This enables you to monitor if they carried out the activity and the eventual outcome of their work. They can also trigger your campaigns for individual customers upon seeing or hearing them. It is a powerful bridge between your central marketing activities and any other stakeholder in the customer chain. Your brand will always speak with one voice.
Accept the challenge issued by your salespeople and business departments
You can admit that it's not always easy to convince a sales team to use a CRM solution in a consistent, structured manner. In addition to meeting traditional needs for managing offers and opportunities and supporting sales and forecasting methodologies, you need to be continuously attentive to requests for improvements and provide prompt responses. Selligent allows you to minimize counterproductive administrative tasks and duplicate entries. You are a driving force through innovations and improvements incorporating the latest technological developments. Just think about the recent boom in tablets and social networks and how they have impacted the day-to-day lives of your top sales representatives...
Optimize content and offers for higher conversion
Stay relevant to maintain attention
Consumers are literally drowning in promotional messages. It isn't like they're waiting for your communication. So how will you stand out? Whilst few brands are able to succeed, the answer is actually simple: your marketing must always be relevant and deliver the right message at the right time. Brands that use Selligent are empowered to accomplish this simple goal rather hard to execute; this is because Selligent automates the creation of highly individualized messages, using all of the data from a unified customer view. Get in touch with us to see the conversion increase you can achieve with our solution.
Not data but decisions
Selligent makes conversion optimization easy. Do you wonder which landing page will convert most? Or which e-mail subject will result the highest open rates? Stop guessing and let Selligent check that for you. Simply use the built-in A-B and multivariate testing features to optimize e-mails and web content. It is a proven method to increase ROI without any of the usual complications. Get in touch with us to see how this can improve your business.
Demonstrate the uplift of your efforts
You launch new marketing initiatives to get better results. But how can you quantify the results of your efforts? Obviously, you can measure KPIs and revenue increase. But can this information alone show the exact effect of your new initiative? Probably not. And this is where control groups come into play. By comparing overall results with the control group results, you can now quantify precisely the uplift of your efforts.
Optimizing conversion on customer intent
Selligent tracks customers across all channels. Whilst your web analytics tool informs you about traffic and visitors, Selligent optimizes on individual customer events in real time. For instance, those visitors who abandon their shopping baskets will be re-targeted. Consumers searching in specific product categories will receive tailored promotions. It's all about detecting customer intent and capitalizing on it. By choosing Selligent you will be able to do precisely that and much more.
Avoid irritation and opt-out
Many brands have no idea how many messages they send to customers. Target segments overlap and event-driven campaigns are triggered on an individual basis. No wonder brands lose track of contact frequency. But it really does matter as customers will show their dislike by simply opting out. Selligent protects you against the opt-out reactions. Simply define a maximal contact frequency per channel and assign priorities to your campaigns. Selligent will then optimize your communication by sending the most important messages when detecting conflicts.
Create the perfect synergy between marketing and sales
The use of CRM solutions is particularly appropriate for sales processes that require perfect harmony between marketing teams in charge of generating qualified leads and sales teams and channels responsible for conversion.
Specifically designed for companies whose sales organization revolves around what is called lead management in B2B and lead generation in B2C, Selligent allows you to develop a perfect solution to coordinate marketing and sales by implementing best lead management practices.
Whether you wish to organize events, seminars and conferences, monitor fairs and shows, process requests for white papers and brochures from visitors to your websites, organize open days or monitor requests for test-runs and samples, Selligent will make sure you have everything you need to perfectly organize follow-up for the direct impacts of your marketing investments.
Press and events
Have a look at our resources
Marketing is getting more complex, and yet marketing departments are expected to do more with less.Free Download
12 experts share their knowledge, opinion and experiencesFree Download
Empower the business to get more customer insight and act on itFree Download
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