Capture complete, actionable customer insights
360° customer view
Centralize all your data
Data is the heart and pulse of marketing. Selligent delivers a complete, single view of the customer through its unified customer profile. By capturing personal, purchase, online behavioral, and response data along with integrating other data sources into a database, customer profile are always current. Our operational database marketing solution removes the headache of merging, de-duping and cleaning bad data by integrating all your data sources and scrubbing the data so you don't have to. Let us share with you how we do this for 400 brands.
Visual data exploration
Interactive data drill-down with stunning visualization
Selligent takes data analysis to a new level with its highly interactive data visualization capabilities. You choose how you want to see the data - charting, trees, bubbles, grids, etc. - and then quickly navigate down through the data by pointing-and-clicking. Learn who your customers are, how they behave across channels and what makes them buy. Use Pareto analysis to help you find the most profitable customers, what sets them apart, and Venn diagrams to spot overlaps with other untapped segments. Our data analysis capabilities include methods that you would expect from a world-class integrated marketing solution.
Targeting & segmentation
Deep customer data insights without the need for IT
Selligent puts sophisticated targeting and segmentation tools in your hands. With our graphical drilldown capabilities you can quickly and easily discover patterns, trends and actionable insights. Quickly identify the profile characteristics of your best-converting customers and use those insights to drive segmentation and target selection, as well as to spot cross-sell opportunities. You're in control, no waiting for IT; nothing stands between you and the actionable decisions at your fingertips. Let us show you how to take control of your data analysis and convert information into results.
Best-practice data mining
Use customer intelligence to find hidden patterns
Selligent offers data mining and modeling best-practice techniques tailored specifically for marketing professionals. Our profiling helps you to learn what your most profitable customers have in common and monetize those findings by identifying prospects and visitors that are most likely to purchase. Use clustering techniques to group people showing similar response behavior. Discover hidden relationships between life-time value, email response and website behavior. Selligent's sophisticated data mining capabilities discover patterns that you can turn into omni-channel marketing programs that convert.
Transforming big data into actionable profiles
Today's marketers are focused on finding and winning new customers. No one has time to sort through piles of unstructured data looking for information. Our world-class technology helps you transform data into actionable profile indicators for segmentation and personalization. Each time customers interact with your brand, Selligent updates the centralized, single customer view with interest scores and activity metrics. By combining individual behavioral metrics with purchase history, for example, you can find new targeting opportunities and drive higher conversion rates. Get in touch with our team to see how our clients have found and converted new customers.
Create multichannel interactions from a single customer view
Consistent experiences across all channels
Customers expect you to be able to interact with them across any channel in a consistent manner. They also expect you to keep up with them and know their channel preferences. To deliver a consistent omni-channel experience you need to first tear down silos. The best way to do that is through one solution based on a unified customer view. Selligent is unique in its ability to drive customer interactions across all channels. Let us show you how easy it is to create personalized multi-stage interactions across email, mobile, Facebook, Twitter, direct mail, web, contact center, etc. with simple drag-and-drop techniques.
1-to-1 personalized dialogues
An amazing customer experience
Customers expect to be the center of your universe. They expect you to understand their needs, be responsive, and know how and when they want to interact with you. Get it right and you have a customer for life as well as a brand evangelist. The key to delivering an amazing customer experience is Selligent's single, unified customer view which enables you to personalize every interaction with every customer, every time across every channel. That's the secret to creating a consistent and amazing brand experience. Contact us to learn how we do it.
Use every opportunity to convert
Conversion happens when customers have personalized, relevant interactions with you, at the right time, through the right channel. Customers give you data at every touch point - when they visit your website, become a Facebook fan, and add products to the shopping cart on your e-commerce site - so you can help them achieve their goals. Only with a comprehensive, integrated solution that spots patterns can you respond appropriately to customer actions. Selligent helps you by capturing events in real time across channels, interpret them and recommend appropriate next steps that are executed through trigger campaigns. When a customer abandons their shopping cart before checking out, wouldn't you like to have a system that knows what the most effective action is to re-engage that customer? Get in touch with us to learn how much additional revenue our clients have realized by using Selligent.
Map your marketing to your customers' needs
Customers want relationships with the brands they purchase from. Whether it's learning about a new product, a special event, or a renewal reminder customers value an ongoing dialog with you. Marketing campaigns that mirror the customer's life cycle drive higher conversion rates and larger purchases because they pull the buyers along their own journey. Your conversion rates increase when they include relevant content and calls-to-action that customers value. Selligent is the complete solution to segment, define, migrate, execute, and monitor the results of life-cycle campaigns. Let us share with you how.
Planning & budgeting
So much easier than shuffling spreadsheets
Selligent takes the headache out of planning and budgeting. No more shuffling Excel spreadsheets, manually entering data, or linking multiple spreadsheets. Reuse previous successful campaigns to quickly define and develop required budgets and workloads for new campaigns. With Selligent you have a consolidated view of all your marketing budgets which helps you make better decisions on which programs to fund, how to spend your marketing dollars, and what targets to set for campaigns. Selligent's centralized data repository puts at your fingertips up-to-the-minute, drill-down dashboards of your budget and actual spend. Additional Selligent benefits include:
- Centralized marketing calendar for all co-workers to use
- Real-time insights into allocated budget, expected expenses, actual spend, etc.
- Easy administration of who has authority to spend budget and monitoring of how budget is actually spent.
Coordinated execution across all channels from a single solution
High-volume email delivery
SelligentGrid: High-volume inbox delivery at breathtaking speed
Selligent is a high-volume global email service provider with an impressive deliverability rate. We are deliverability experts sending millions of emails through our cloud infrastructure which easily and quickly scales to meet the needs of the largest brands and the most demanding agencies. Best of all, our high-volume email delivery capability comes standard as part of your Selligent solution eliminating the additional expense of an external ESP. No more hassles of exporting email lists, feeding responses back in, keeping track of opt-ins and bounces. We take care of that through Selligent's integrated architecture and unified customer view.
Email deliverability with SelligentGrid (Infographic)
Global mobile support
Mobile is rapidly becoming everyone's preferred computing platform. Customers expect their brands to be social and mobile-enabled on all the popular devices, wherever they go in the world. Selligent supports your mobile marketing needs by sending and receiving your mobile messages; one-on-one or high-volume broadcasts. Every mobile interaction is recorded in the single customer view. What differentiates Selligent is that incoming mobile messages can trigger personalized outbound communications in different channels based on the customer's preferences. Let us show you how mobile can make a difference in your marketing campaigns.
Landing pages & surveys
Personalize content and listen to your customers
Landing pages are core components of any marketing campaign. Unlike most CMS platforms, Selligent can identify exactly who is visiting your landing pages and serve up personalized content on webpages. Our landing page optimization capability is integrated with the unified customer view along with the rest of Selligent's powerful solution. With no extra costs or integration hassles, you can focus your time on delivering personalized experiences that will "WOW" your visitors.
Capturing customer profile information through forms and surveys is crucial to delivering a personalized experience. Selligent has virtually eliminated traditional forms and surveys through an innovative way of capturing data and feedback. Instead of presenting a customer a static, standard survey containing a series of questions Selligent only asks those questions relevant to the customer based on their profile. The system chooses which questions to ask based on what is known about the person and their answers to previous survey questions. Over time, rich and in-depth customer profiles are built that drive personalized web experiences. Get in touch with us to see first-hand how this works.
Personalizing social experiences
Selligent enriches the unified customer view with social data and activity from social media platforms. The inclusion of social activity deepens customer profiles but also enables you to effectively interact with prospects and customers on social networks. Selligent uses the social data in your unified customer view to deliver personalized Facebook pages and social media interactions. No other digital marketing solution offers such a tight integration between email, website and your Facebook pages. Selligent makes engaging with customers on social channel integration easy and relevant.
Align all touch points in the customer journey
Customer journeys happen in the physical as well as digital world. A marketing solution that can't integrate physical and digital events into customer interactions is like a chair missing a leg. The Selligent solution includes a field contact module that enables users to set up, assign, and track in-person activities as part of any automated marketing program. Used by call centers, local branch offices, dealerships and field sales representatives, the field contact module is an easy way to engage customers face-to-face and deliver the right balance of in-person, physical and digital interactions. Contact us to learn how we can help your brand speak with one consistent voice.
Sales Force Automation
Manage sales activities and opportunities
Marketing and Sales are part of the same team even though they have different responsibilities. Having an integrated system that both teams use delivers the visibility needed to focus team members on the right activities and eliminate counterproductive or redundant tasks and data entry. Selligent supports the traditional needs of Sales by managing offers, opportunities, pipeline and forecast reporting. Incorporating social networks into sales force automation, mobile-enabled Selligent helps Sales to be more productive, serve prospects more effectively, and follow up on marketing leads faster.
Optimize content and offers for higher conversion
Be relevant to capture attention and build credibility
Consumers are literally drowning in promotional messages. Getting your message noticed is becoming harder. Best practice says to deliver the right content to the right person at the right time. Brands that use Selligent are able to achieve contextual relevance through personalization by understanding where the customer is in their life cycle and delivering personalized content. Selligent automates the creation of highly individualized messages, leveraging all of the data in your unified customer view, and deliver it to the right customer at the right time. Get in touch with us to see how conversion increases with our solution.
A/B & multivariate testing
Compelling copy that motivates visitors
Selligent takes the mystery out of developing compelling, relevant email subject lines and web page copy. The solution offers intuitive, easy to use A/B and multivariate testing features to optimize emails, landing pages and web content. With A/B testing, you can quickly and easily determine what subject line is most effective. It is a widely accepted best practice that has proven to increase campaign open rates, conversion and marketing ROI. Selligent's flexibility enables you to easily and quickly conduct simple A/B as well as multivariate testing. Get in touch with us to see how easy this feature is to use.
Quantify the impact of programs
Marketing is constantly being asked to demonstrate the impact programs have on business but in language that the rest of the company understands. Most companies resort to reporting on KPIs and total revenue uplift. What you really want to show is detailed information on the results at the program level. Selligent uses its control groups feature to achieve this level of analysis. You can set up groups within segments that participate in a program and a control group that does not. By comparing overall results with the control group, you can now precisely quantify the impact of marketing investments. Let us show you how control groups can demonstrate the true ROI of marketing.
Optimizing conversion on customer intent
Once a visitor is engaged with your brand on the website or on social media, it's critical to keep that engagement going. Selligent automates personalized retargeting through its tracking of customer activities and how they respond to interactions. For example, visitors who abandon their shopping baskets are automatically retargeted with a personalized message to re-engage them in the shopping experience. Consumers searching in specific product categories will receive tailored promotions in real time. It's all about detecting customer intent and capitalizing on it. By choosing Selligent you will be able to do precisely that and much more.
Many brands have no idea how many messages they send to customers. With overlapping target segments and event-driven campaigns, it's easy to understand how brands lose track of contact frequency. But it does matter to customers, they respond to overtouching by opting out. Selligent minimizes this opt-out reaction by prioritizing and managing the number of touches each contact receives. Simply define a maximal contact frequency per channel and assign priorities to your campaigns. When Selligent detects message conflicts or touch thresholds being reached, the system will optimize your communication by sending the most important messages first.
Nurturing and lead management
Create the perfect synergy between marketing and sales
Specifically designed for companies who need to optimize lead management in B2B or lead generation in B2C, Selligent enables you to tightly coordinate marketing and sales. By assigning and tracking next step activities, marketing and sales are clear on who needs to do what. The result is less lead leakage, fewer stale leads, and incorrectly disqualified leads. Whether you need to organize events, manage tradeshow inquiries, process white papers requests, or monitor free trial and free sample requests, Selligent makes sure you have everything you need to perfectly execute visitor and customer follow-up.