Marketing teams are under increasing pressure to do more, work faster and achieve better results - and to do all of this without any additional resources whatsoever. This means that teams and processes need to be optimized. With this in mind, we have built in outstanding features to help you achieve this goal. Start managing to perform.
Planning & budgeting
So much easier than shuffling spreadsheets
Selligent makes planning and budgeting much faster than working with Excel spreadsheets. You can re-use previous campaign definitions and obtain instant insight into required budgets and workload. You can also maintain a centralized overview of your marketing budgets, allocate money to campaigns and programs, and set expected costs. Furthermore, you can have clear insight regarding committed money and actual spend.
- Central marketing calendar shared by all co-workers
- Clear insight into allocated budget, expected expenses, actual spent money, etc.
- Define who can use budgets, see how they were spent and monitor results
Align teams on projects
Streamline marketing operations
With Selligent you can manage production projects more efficiently. Use workflows to automate your processes and assign tasks. Team members are assigned with personal responsibilities, and they know exactly what you expect from them in due time. Furthermore, you can manage due dates with automated reminders. Start reducing cycle times.
- Template-based project plans
- Assign tasks to team members and track progress
- Automatic messages keep teams and projects on track
Facilitate collaboration
Get the work done effectively
Selligent brings collaboration to the marketing "work floor". Whether your team comprises three cubicles, three agencies or three continents, Selligent helps your team to collaborate, share content, have conversations and stay up-to-date. You can stop processing a ton of emails and attachments. Start collaborating!
- A central library to share all marketing material: content, creative assets,...
- Make notes, send messages, start conversations and have everything centrally accessible
- Activity streams keep all co-workers up-to-date on what they are doing and new information available
Track costs and ROI
Demonstrate results of money spent
Are you under pressure to measure the result of your marketing activities and demonstrate ROI? If so, Selligent gives you precisely that. It empowers you with a straightforward set of capabilities to improve the accountability of all your marketing activities.
- Track expenses on all levels
- Get notified when costs reach pre-set thresholds
- Obtain clear insight into ROI of all marketing activities
Analyze results
Informed decisions based on total insight
With Selligent you can make informed decisions. Clear KPI dashboards show you the success of your marketing programs, while detailed information is just a click away. Each building block in your campaign scenarios comes with a standard set of activity reports. And on top of that you can also define your own custom reports.
