Selligent delivers you all the features you need from a
unified multichannel marketing automation solution. Start creating
great interactive marketing programs right away.
Centralized data
A single customer view
Whilst data is driving marketing, the reality is most of you lack the time to manually merge data from different sources. Selligent is your ideal operational marketing database. It holds the unified profile of all your contacts: personal data, purchase data, online behavioral data, response data, etc. To build this single view, Selligent connects to wherever your data is today. If you would like to see how we have already achieved this for 400 different brands then please get in touch with us.
Target & Segment
Explore customer data without the need for IT
It is obviously very important to identify high-opportunity customer segments. By using the graphical drilldown you will learn from your data; put simply, you will discover who is buying. You can successfully identify the profile characteristics of your best-converting customers and use that gained insight for segmentation and target selection, and spot cross-sell opportunities. You will be in control and see data being converted into actionable decisions at your fingertips. Feel free to get in touch with us to see how Selligent converts data into results.
Unified multichannel
Be consistent across channels
Customers don't care about your channel complexity. They simply see one brand and expect you to be consistent at all times. So you have to remove the silos and the easiest way of doing this is through driving all channels to one single solution that accesses the unified customer view. That solution is Selligent. Let us help you create multi-stage interaction across all channels: e-mail, mobile, Facebook, Twitter, direct mail, web, contact center. Get in touch with us to see how easily you can do that, with simple drag & drop techniques.
1-to-1 dialogues
An amazing customer experience
As customers spend money on your products and/or services, each of them expects to be the center of your universe. Now the good news is that if you can genuinely fulfill that expectation, then you've got yourself a customer for life. Your engagement should ensure they buy from you again and again. And by choosing Selligent, you can make that happen. Selligent empowers you with an opportunity to create fantastic 1-to-1 interaction where every customer is treated as an individual and consistent messaging across channels and time is guaranteed. You too can finally succeed in creating a consistent and amazing brand experience. Please get in touch with us to see great examples of how many other brands have done just that!
Trigger campaigns
Don't miss a single opportunity to convert
When customers interact with your brand they are telling you who they are and what they are up to: visiting your website, clicking on promotions, becoming a fan on Facebook, adding products to the shopping basket - and in some cases they do all of this but end up abandoning their baskets before converting. Are you able to react to such situations today? Selligent ensures you can as it captures events across channels in real time, interprets them and acts according to your strategic decisions. Get in touch with us to learn how much additional revenue our clients have made by taking this approach.
Life cycle management
Map your marketing to your customers' needs
We don't need to lecture you about the benefits of managing your customer's life cycle. It's about growing customers from initial on-boarding to high-value segments. The likelihood is that you're able to segment your customer databases into meaningful segments. But that's only half the work because it is through creating marketing programs that continuously trigger segment migration where you earn the money. With Selligent you have a complete solution: you segment, define migration programs and monitor results to optimize your efforts. Get in touch with us to see how you can achieve this goal.
Personalization
Stay relevant to maintain attention
Consumers are literally drowning in promotional messages. It isn't like they're waiting for your communication. So how will you stand out? Whilst few brands are able to succeed, the answer is actually simple: your marketing must always be relevant and deliver the right message at the right time. Brands that use Selligent are empowered to accomplish this simple goal rather hard to execute; this is because Selligent automates the creation of highly individualized messages, using all of the data from a unified customer view. Get in touch with us to see the conversion increase you can achieve with our solution.
