Relationships between consumers and brands remain fairly strong, even if the battle for the consumer's attention is growing. Trust and proximity are important keywords, also in email marketing. Among the main reasons why people sign up to a brand's emails the UK DMA found that being a regular customer (42% of respondents), liking the brand (40%) and having made a transaction (35%) are essential factors.
We provided several tips and best practices regarding mobile email design before. However, there is always room for more and in a recent post on Econsultancy, Erik Boman really shared a bunch of them, from the designer's perspective.
ReturnPath's Mario Marlisa recently wrote a great piece on deliverability for a collaborative white paper we released in Dutch. Marlisa emphasizes the increasing importance of engagement in deliverability.