An integrated surveying solution that enriches customer data. Use it both for targeting and triggered campaigns.
Selligent Interactive Marketing is equipped with an on-line survey tool to collect and integrate customer feedback into the scenario marketing platform. Customers can be invited to provide feedback in various contexts, such as lead generation, after-sales campaigns, product reviews etc. Answers to surveys can be used for selection and personalization and to trigger new follow-up actions over time and across multiple channels.
For all modules in the Selligent suite, in-depth personalization is key. The survey module is equipped with advanced conditional questioning. A single survey that you have created will appear to the end-consumer in different variants, depending on the individual profile, already available customer data and answers to previous questions. Together with skip logic features, this guarantees maximum gathering of new information while demanding minimal effort from the consumer.
Each survey appears as a building block in the interactive marketing scenario. Staff from market research can create surveys independently in the survey module while the interactive marketer can connect the survey to every possible event in his interaction scheme.
Your main benefits:
- Enrich customer profile data with an easy-to-use targeted questioning tool
- Define triggered individual follow-up campaigns based on survey answers
- All data is available for targeting and segmentation purposes