Increase conversion rates with relevant timely offers for each individual consumer based on consumer preferences, historic responses and purchasing behavior.
Marketers are well aware that traditional untargeted push communication is a thing of the past. Today’s consumers only have time for relevant and timely offerings and only brands living up to this expectation will stand out. Traditional marketing tools simply can’t provide the necessary level of personalization. Selligent is your solution.
Selligent is a marketing platform that facilitates individualized marketing. It allows marketers to set personalization rules taking into account all consumer data, historic response data and previous purchase transactions. Selligent facilitates segment-based personalization as well as full 1to1 personalization based on automated matching of consumer profiles with offering attributes. It has connectors to plug into your product or promotion catalogue and automate the process of selecting the optimal offering for each individual. This not only results in strong customer experience, but also in highly efficient creation of promotional campaigns, minimizing manual effort as Selligent automatically picks up your promotional offerings in the execution process.
All available data can be used for setting personalization rules, including demographic information, behavioral information, historic response and purchase information etc.
Your main benefits:
- Deep personalisation from segment based to truly 1-to1 matched offerings
- All consumer data available for setting personalization rules
- Ease-of-use, requiring minimal manual labor