Design multi-step interaction scenarios to follow up on every single customer event.
Interactive marketing is about engaging in personalized consumer dialogues, which requires true 1-to-1 interaction over time and across channels. Selligent’s unique module lets you design graphical interactive scenarios with simple drag & drop. You just connect pre-made interaction building blocks into a logical, customized communication scenario.
As a marketer, you create the blueprint for each cross-channel and multi-step interactive scenario. There’s no need to rely on IT. Each communication step in your multi-step scenario is personalized according to the individual profile of the recipient. Using Selligent to build such interaction scenarios graphically has obvious advantages:
- Create intelligent marketing scenarios without being a technical guru
- Very short design cycles from initial idea to live scenario
- Readable interaction scenarios
- Live scenarios are highly flexible to adapt and improve, with no need to rely on IT
- Do more with fewer resources
Many brands use Selligent to successfully deploy life-cycle campaigns that evolve with each relationship, from fresh prospect to loyal customer. Automated scenarios are set up to deliver the right offer at the right time. The ability to engage in such deep personalized interaction in an automated way results in maximal ROI and minimal churn while increasing staff member efficiency and lowering operational costs.
Your main benefits:
- Create intelligent multi-step communication scenarios with no dependency on IT
- Very fast design process: turn today’s idea into tomorrow’s live campaign
- Readable campaigns, thanks to graphical representation