Monitor individual consumer activity and react accordingly, making the right offer at the right time.
The most relevant offering is one that’s based on what’s going on in the life of the customer at that time. But how to detect this? Customers interact daily with your brand, telling you more about who they are and what they are up to : a profile update, a click on a promotional banner on your site, an inbound call to the service center, a purchase transaction made today, a subscription to a loyalty program. The ability to capture these interactions, interpret them and react accordingly via automated follow-up scenarios, brings major opportunities for up- and cross-sell.
Selligent allows marketers to act upon these events. Continuously live, event-driven marketing scenarios are launched for each individual customer. Consider it as an automated sales & marketing assistant monitoring every one of your customers on an individual basis according to your marketing blueprints. Combined with Selligent’s advanced personalization features, it allows you to maximally exploit the context of each event with relevant messages and offerings at exactly the right time. Conversion rates with EDM can easily double while costs are minimized.
The low-cost aspect, the strong personalization options and optimal measurement capabilities make digital channels ideal for EDM. It is however not limited to digital. In Selligent’s cross-channel marketing scenario’s a response in digital EDM campaign can serve as a qualified input for your call center or any other off-line channel.
Your main benefits:
- Ability to act on individual customer events.
- Ability to personalize the offering based on the consumer profile and the event context
- Full automation with maximal flexibility for tuning your EDM campaigns while live.