Rich customer insight with behavioral KPIs distilled from every interaction over all channels.
Each interactive marketing campaign results in updated consumer information. When a consumer views your e-mails, clicks through on specific promotions, visits your website, etc., each interaction indicates that consumer’s preferences and response activity. Selligent measures these interactions, interprets them and adds them to the individual user profile.
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Response KPIs: individual consumer response metrics for each channel are kept up-to-date. This gives you insight into consumer channel preference and is used for optimizing future campaigns.
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Interest scores: clicks on links in emails and micro-sites reflect interest that Selligent captures and translates into qualitative interest scores. In Selligent you can define your tag cloud and label content and links. Your tool does the rest, for millions of user at the same time.
Selligent provides fine-grained measurement capabilities. Your subscribers might have different response rates to promotional messages than, for example, periodic newsletters or partner mailings. Selligent allows you to recognize this and assign labels to classify campaigns. Response scores are calculated and stored in the profile for each type of campaign, opening up a whole new set of options. Why do some users respond very well to your own promotional campaigns but hardly read partner e-mails? Wouldn’t it be good to ask these subscribers in your next campaign if they’d like opt out of partner mailings before they opt-out altogether? And that’s just one example.
Your main benefits:
- Automated profile enrichment with response KPIs and measured interest lets you deliver on the promise of 1to1 internet marketing.
- Use measured behavioral information for selection, re-targeting and pro-active services
- Provide valuable insight to your marketing research colleagues.