Interactive Marketing

Be relevant in real-time
Switch to interactive dialogue
Engage your customers as individuals


Selligent empowers you to deliver on the promise of 1-to-1 marketing, giving your customers and prospects an incredible brand experience by treating them as individuals.

Today’s digital channels provide marketers with splendid opportunities to enter deeply into the consumer's life in a way that builds trust and adds value. Your traditional selection-based marketing tools will no longer work in the new world of real-time cross-channel automated processes that function according to your communication blue print and monitor each individual customer as you speak.

Many new generation marketers have splendid ideas but are prevented from creating compelling cross-channel interaction by their dependency on corporate ICT, which can’t handle such new solutions as integration of outbound e-mail and mobile with inbound website personalization, ability to trigger on customer transactions and events, operation from a central real-time profile database, personalization of every interaction, etc.

Selligent Interactive marketing is the answer. It gives marketers the power to engage consumers in interactive dialogues, eliminating operational hurdles and opening up opportunities as far as you can see. Our unique set of tools put you in full command of every step from creative thinking to operational execution, with no need to rely on a technical guru.

  • Selligent’s unique and unmatched graphical scenario builder lets you create interactive multi-step communication processes that span over e-mail, mobile, web pages, forms and traditional channels by simply assembling ready-made building blocks into a graphical scenario.
  • You can optimize your messages and offerings by setting personalization rules that operate according to the profile of each individual recipient.
  • Once your scenarios are graphically designed, you can immediately run a full simulation before going live.
  • Selligent monitors each individual consumer and prospect that enters in your marketing scenario and acts in real-time according to your blueprint.
  • Consider it your personal sales & marketing assistant , capable of monitoring millions of customers at the speed of light and executing exactly how you want it to.

Creation of interactive dialogues, triggered by consumer data, transactions and customer events, is now within reach of every creative marketer who wants to go beyond traditional push.

 

Interactive Scenarios 1to1 Interaction
Cross-channel Campaign Relevancy by Personalisation
Event-driven Marketing Behavioral Profiling
Customer Surveying Social Media Integration

 

 

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White paper

Efficient customer interactions: how to prevent marketing fatigue?

Optimizing communication in a cross-channel and customer-controlled world: people are flooded with marketing messages. The number of communication channels has increased explosively, and they’re being used more intensely than ever.

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  1. Corporate head office

    Avenue de Finlande, 2
    B-1420 Braine-L’Alleud - Belgium

    Phone: +32 2 808 89 09
    Fax: +32 2 791 92 10

    Email: info@selligent.com