Every individual click will enrich your database with new customer insight. This is not a vague promise but daily reality for marketers who use Selligent.
When you use Selligent e-mail marketing, each of your campaigns provides you with valuable consumer data. Recipients viewing your e-mails and clicking through to landing pages are constantly telling you about themselves and their interests. Selligent enables you to record all this information and, what's more, to translate this massive unstructured data-stream into actionable scores:
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Response KPIs: for each individual response, metrics such as average open rate and click rate are calculated, allowing you to segment your list and execute targeted campaigns so you can constantly grow your top responder segment and re-target drop-outs.
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Interest scores: clicking on links demonstrates interest, which Selligent uniquely captures and translates into qualitative interest scores. In Selligent you can define your tag cloud, label content and links, and let the tool do the rest - for millions of user at the same time.
Selligent provides fine-grained measurement capabilities. Your subscribers might have different response rates to promotional messages than, for example, periodic newsletters or partner mailings. Selligent allows you to recognize this and assign labels to classify campaigns. Response scores are calculated and stored in the profile for each type of campaign, opening up a whole new set of options. Why do some users respond very well to your own promotional campaigns but hardly read partner e-mails? Wouldn’t it be good to ask these subscribers in your next campaign if they’d like opt out of partner mailings before they opt-out altogether? And that’s just one example of the actionable insight Selligent provides.
Your main benefits:
- Optimal profile enrichment with response KPIs and measured interest lets on the promise of 1-to-1 internet marketing.
- Use-measured behavioral information for selection, re-targeting and pro-active services
- Gather valuable insights for your marketing research colleagues.