The figures are clear: companies who use Selligent for transactional e-mails easily demonstrate view rates of better than 85%.
Traditional transactional emails originate from systems that are simply not designed for e-mail marketing - they can’t provide rich editing options or tracking capabilities. As a result, many companies offer recipients a poor and inconsistent brand experience by sending plain-text messages without any integrated offers. And the inability to track deliverability often results in inefficient increases in customer service contacts.
The missed opportunities are obvious. Every e-mail your business sends is a contact moment and as such represents an opportunity. Companies who use Selligent for transactional e-mails easily demonstrate view rates above 85%.
Selligent is equipped with an API set and a webservice framework that allows any third-party system to make use of Selligent’s e-mail engine. This will transform your transactional email into fully branded and personalized messages that drive additional revenue, branding and customer retention. Combined with Selligent's strong split-testing features, template based e-mail creation and delivery optimization, Selligent makes it easy to take your transactional emails to the next level.
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Personalized offerings: Confirmation of the first buy can trigger the pursue for the repeat buy. Why not start by including a great incentive for an add-on in the confirmation e-mail?
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Tracking and Retargeting: The response behavior to offers in the transaction e-mail will trigger follow-up communication according to the blueprint of your campaign.
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Deliverability monitoring: Arrival to the inbox is crucial for transactional e-mails, which makes it especially surprising that few companies have clear figures on this. When you send your transactional e-mails with Selligent, all deliverability optimization features are inherent.
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Centralized view of the customer: All e-mails are sent from the central Selligent platform, ensuring that all responses are integrated into the central profile. Customer service has a complete overview of the communication history for each customer.
Your main benefits:
- Transaction e-mails are brand consistent
- Transaction e-mails become revenue drivers to initiate the repeat buy
- Transactional context is a perfect basis for generating new contact moments in a service dialogue