Superior insight from Selligent reports and integrated website tracking for accurate ROI measurement.
One of the great advantages of e-mail marketing is tracking and measurability. E-marketers need deep insight to continuously set new target KPIs and improve conversion rates. Selligent offers you an extensive set of reports to do exactly that. You have access to real-time reports to follow up the success of your campaigns. You can view all information - such as view rates, clicks, time-plots, trend reports, comparison reports - in both comprehensive reports and tabular data grids. Apart from convenient pre-made reports, you can also create your own dashboards for instant overview of your special interest KPIs.
In addition to standard features that automatically tag your links for industry leading web analytics tools such as Google Analytics, Nedstat, Omniture, Coremetrics a.o., Selligent is also equipped with a special feature called Webtracker, which signals events from your website back to your e-mail marketing tool. Typical uses for the Selligent webtracker are:
-
ROI reporting: to report purchases from your e-com module, including basket value, product category etc., so you can monitor real-time revenue resulting from e-mail campaigns and the resulting ROI.
-
Data enrichment: actions performed by individual users on your website are signaled back and stored in the user profile for later selection and segmentation.
-
Retargeting: alternatively, the signaling can trigger immediate action for retargeting by any other channel, including, of course, e-mail.
With these advanced tracking and reporting capabilities you can adjust your content, tactics and strategies to boost conversion rates, continuously set new targets based on live data to transform your e-mail infrastructure into a true selling machine.
Your main benefits:
- Extensive set of reports to measure the success of your campaigns
- Integration with your existing web analytics tool
- Webtracker to signal events from your website to your e-mail marketing platform