Testing will become addictive for marketers dedicated to continuously improving conversion rates. Results of up to 175% reported with Selligent split testing feature.
Curious which offering might work best for your target audience? Don’t really know which title to choose for your e-mail? Production time for setting up equal test groups, interpreting results, re-creating a winner campaign etc, can be very time consuming without testing automation. Limited production time prevents marketers from achieving higher response rates based on testing insights.
Selligent offers marketers the tools to optimize conversion rates based on built-in testing automation. You can create multiple versions of promotional e-mails by simply copying the e-mail and defining any variation parameter you want to test, with limit to the number of variants or the number of test runs. You can even opt for fully automated sending based on winner criteria you define in advance: highest click-trough, highest view rate, lowest opt-out, highest revenue achieved etc.
Without any manual labor, marketers can set the system to perform automated tests, winner selection and launch production version to the remaining target group. Many Selligent customers have reported
better-than-doubled conversion rates as a result of using Selligent's testing facilities.
Your main benefits:
- Higher campaign response and increased ROI through optimal testing
- Run unlimited number of tests
- Highly efficient - test are simply set-up with a few mouse clicks.