Multiply your audience, get to know your brand ambassadors, identify the opinion leaders in your database and act accordingly.
Today’s marketers interact with informed customers who gather their information through a multitude of mainly digital channels. While review and comparison sites are pull-oriented, social networks allow you to reach many like-minded people at the speed of light.
Leverage the power of social networks by adding a strong viral component to your campaigns. With Selligent, you can insert links into your e-mail messages and landing pages, which users can click on to share your content over their favorite social networks, such as Facebook, LinkedIn, Digg, Twitter and others. Just imagine the reach extension your message will receive as your customers' connected friends receive notifications and click on them.
But there’s more. Social networks are an excellent way to reveal your brand advocates. Selligent offers reporting on social network sharing and automatically updates a sharing score for each individual subscriber. This enriches the user profile and can be used for selection and personalization. Not only will Selligent identify your brand advocates, it will also allow you to detect the most important influencers in your user lists. As friends click on shared messages, Selligent records this in the profile of the recipient who originally shared the message.
Your main benefits:
- Increase the reach of your messages by allowing your readers to share them
- Identify and score your brand ambassadors and measure their influence
- Project an internet savvy brand experience to your readers