Selligent content segmentation and 1-to-1 personalization capabilities provide maximum relevancy for your subscribers with a minimum of effort
Relevancy is key to increasing conversion rates and preventing opt-out. Industry figures clearly demonstrate that personalization outperforms standard 1-size-fits-all communication. Reported uplifts of over 300% are not exceptional. Selligent offers marketers all available features for maximizing personalization and practicing truly 1to1 email marketing with timely and relevant messages.
- With drag and drop you can use customer attributes as personalization fields in e-mails, landing pages and forms.
- All e-mail attributes, such as sender information, reply address, recipient info, style sheets etc., can be personalized
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Content segmentation allows you to personalize text zones based on the individual recipient profile. It's a scalable way to generate many different segmented versions without drastically increasing production time.
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1to1 content matching: Selligent is equipped with a unique and powerful content matching engine. It allows you to retrieve external content and match 1to1 content with user profiles, resulting in a completely individualized e-mail based on personalization rules.
All available data can be used for setting the personalization rules. This includes demographic information, behavioral information, historic response figures etc.
Your main benefits:
- Relevant personalized content raises response rates while lowering opt-out risk
- All variants available, from segmented personalization to truly 1-to1 matched content
- You can re-use content by linking with your content management system