An integrated surveying solution that enriches customer data and can be used both for targeting and triggered campaigning.
Selligent e-mail marketing provides an on-line survey tool to collect rich customer data. The survey tool is fully integrated into the e-mail marketing platform, offering the obvious advantage that answers can be used for selection and segmentation as well as for automated follow-up actions. The highly intuitive survey module provides very powerful conditional questioning and skip logic functionalities. Some key features are:
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Pre-made question library: Using pre-made question types speeds up creation of surveys. Question types range from simple edit boxes to advanced matrix structures.
- Add validation rules to answers given by respondents, including automated meaningful error feedback messages when incorrect responses are provided.
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Conditional questioning & skip logic: Questions, partial questions or full pages can be hidden or displayed, depending on the responder's profile or answers to previous questions.
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Version management: You can continue working on the next version of your survey while the previous one is set live. Retrieve older versions at any time without having to make copies.
- The look & feel of your survey can be adapted to the individual profile of the respondent.
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Auto-reminder messages when respondents abandon an uncompleted survey, linking directly to the page where the respondent left off.
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Automated lead dispatching to external systems, based on pre-defined answer criteria
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Reporting & statistics: Extensive reporting of survey results and powerful survey indicators to evaluate the surveying process (average completion time per question, dominant abandon questions, number of misformatted inputs, etc).
Your main benefits:
- An easy to use tool that allows you to enrich customer profile data with targeted questioning
- Define triggered individual follow-up campaigns based on survey answers
- All data is available for targeting and segmentation purposes